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Horowitz (horowitz.co.il) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, in the 13th percentile of 16527 Finance brands.
Horowitz (איתן הורוביץ סוכנות לביטוח) is a family-owned insurance agency based in the Haifa area of Israel, operating since 1975. It serves private and institutional clients, offering insurance products in areas such as home, mortgage, life, and health insurance. The agency positions itself on personal, professional service and competitive pricing, aiming to provide attentive and timely support to its customers.
| Brand Name | Horowitz |
|---|---|
| Domain | horowitz.co.il |
| Industry | Finance |
| Founded | 1975 |
| Headquarters | Haifa area, Israel |
| CEO | Eitan Horowitz (איתן הורוביץ) |
| Main Competitors | Harel Insurance (66/100), Migdal Insurance (76/100), Phoenix Insurance (73/100), Menora Mivtachim (71/100), Clal Insurance, AIG Israel (81/100), Ayalon Insurance (46/100) |
Moz Domain Authority 15/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Horowitz appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "מחפשים סוכנות לביטוח שתעניק לכם שירות מעולה ומחירים הוגנים? סוכנות מאזור חיפה? היכנסו לאתר איתן הורוביץ סוכנות לביטוח והתרשמו מההצעות שלנו >>>" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Horowitz?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, likely an Israeli finance-related firm called Horowitz, but it's too niche or lacks enough presence in my training data for me to confirm details.
When asked "Best brands similar to Horowitz?", Claude would not surface Horowitz as of October 2026. I can't vouch for or describe a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Horowitz's main competitors in Finance: Harel Insurance (66/100), Migdal Insurance (76/100), Phoenix Insurance (73/100), Menora Mivtachim (71/100), AIG Israel (81/100).
Sources: Brand Analyzer scan
Horowitz has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 28, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Horowitz official site
Horowitz offers insurance services including home (dira) insurance, mortgage insurance, life insurance, and health insurance for both private individuals and institutional clients.
Sources: Horowitz official site
Horowitz scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Horowitz official site
Horowitz (איתן הורוביץ סוכנות לביטוח) is a family-owned insurance agency located in the Haifa area of Israel, operating since 1975.
Sources: Horowitz official site
Horowitz provides insurance brokerage services, helping private and institutional clients obtain coverage for home insurance, mortgage insurance, life insurance, and health insurance, while offering personalized service and competitive pricing.
Sources: Horowitz official site
Horowitz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Horowitz official site
Horowitz is known for being a long-standing family insurance agency in the Haifa region, recognized for combining professional expertise with personal, warm customer service since 1975.
Sources: Horowitz official site
Horowitz is used by private individuals and institutional clients in the Haifa area and surrounding region who are seeking home, mortgage, life, or health insurance coverage.
Sources: Horowitz official site
Horowitz scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Horowitz has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (28/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 15/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Horowitz from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Horowitz: Helix | TIFIN (65/100), HDI (65/100), Howard Hanna (65/100), HSBC Innovation Banking (65/100).
A step up - brands to learn from: ZT Corporate (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Stripe (97/100).
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