Investeren in de toekomst van tuinbouw
Horticoop (horticoop.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Finance brands, Other brands, in the 44th percentile of 13265 Food & Beverage brands.
Horticoop is a Dutch investment cooperative founded in 2016 that pools capital and expertise from 280 growers and entrepreneurs in the horticulture sector. It aims to accelerate sustainable growth and innovation within the industry by combining sector-specific knowledge with collective financial resources. Horticoop positions itself as a cooperative investment partner for growers and horticultural businesses seeking capital and collaboration opportunities.
| Brand Name | Horticoop |
|---|---|
| Domain | horticoop.nl |
| Industry | Food & Beverage, Finance |
| Founded | 2016 |
| Headquarters | Rives-du-Loir-en-Anjou |
| Main Competitors | Rabobank (87/100), FloraHolland (81/100), Triodos Bank (84/100), Dutch Greenhouse Delta (65/100), Certhon (79/100) |
Moz Domain Authority 30/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Horticoop investeert in de toekomst van de tuinbouwsector door kapitaal en expertise te bundelen vanuit een coöperatie van telers en ondernemers." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Horticoop?", Claude could identify the brand as of November 2026. Horticoop is a Dutch cooperative that supplies products and services to greenhouse horticulture businesses, including crop protection, fertilizers, packaging materials and technical supplies for growers. Best known for Being a cooperative supplier to Dutch greenhouse horticulture growers.
When asked "Best brands similar to Horticoop?", Claude would not surface Horticoop as of November 2026. It's a niche B2B cooperative mainly known within the Dutch horticulture sector, so it wouldn't typically come up in a general Food & Beverage brand comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Horticoop's main competitors in Food & Beverage: Rabobank (87/100), FloraHolland (81/100), Triodos Bank (84/100), Dutch Greenhouse Delta (65/100), Certhon (79/100).
Sources: Brand Analyzer scan
Horticoop has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Horticoop official site
Horticoop was founded in 2016. Horticoop operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Horticoop is headquartered in Rives-du-Loir-en-Anjou. Horticoop operates in the Food & Beverage category.
Sources: Wikidata
Horticoop scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Horticoop official site
Horticoop is a Dutch investment cooperative established in 2016 that unites 280 growers and entrepreneurs from the horticulture sector. It functions as a cooperative investment vehicle, pooling capital and sector expertise to support growth and innovation within the horticultural industry.
Sources: Horticoop official site
Horticoop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Horticoop official site
Horticoop invests capital and expertise on behalf of its member cooperative of growers and horticultural entrepreneurs. It combines collective funding from 280 members with sector-specific knowledge to support sustainable growth, innovation, and development projects within the horticulture industry.
Sources: Horticoop official site
Horticoop is used by growers, horticultural entrepreneurs, and companies within the horticulture sector who seek investment capital, collaborative funding opportunities, and sector expertise to grow their businesses or fund innovation projects.
Sources: Horticoop official site
Horticoop scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Horticoop has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify Horticoop from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Horticoop: Hopsteiner (74/100), Honey's Real Dog Food (74/100), Hospitality Action (74/100), HuHot Mongolian Grill (74/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.