Real Estate Leader North of NYC
Houlihan Lawrence (houlihanlawrence.com) earns a Brand Analyzer score of 57 out of 100, placing it in the Developing tier among Real Estate brands. Among 1031 Real Estate brands analyzed, Houlihan Lawrence ranks in the 16th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 82/100, Digital Presence 71/100, Visual Identity 14/100, Messaging Clarity 100/100, Trust Foundation 42/100, AI Discoverability 35/100, Brand Authority 52/100.
Houlihan Lawrence is a real estate services company operating in New York and Connecticut communities north of New York City. The company positions itself as a local leader in residential real estate, assisting home buyers and sellers in its target markets. Its website highlights community discovery and trusted local expertise as core elements of its service offering.
| Brand Name | Houlihan Lawrence |
|---|---|
| Domain | houlihanlawrence.com |
| Industry | Real Estate |
| Main Competitors | Coldwell Banker (82/100), Douglas Elliman (79/100), Compass (83/100), Sotheby's International Realty (64/100), Keller Williams (73/100), RE/MAX (72/100) |
Moz Domain Authority 62/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #193,137 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Houlihan Lawrence has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Our Communities Discover North of NYC" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Houlihan Lawrence scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Houlihan Lawrence has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (45/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #193,137 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Houlihan Lawrence's main competitors include Coldwell Banker (82/100), Douglas Elliman (79/100), Compass (83/100), Sotheby's International Realty (64/100), Keller Williams (73/100). These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: Houlihan Lawrence official site
Houlihan Lawrence and Compass are competitors in Real Estate. Brand Analyzer scores Houlihan Lawrence at 57/100 and Compass at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Houlihan Lawrence official site
Popular alternatives to Houlihan Lawrence include Coldwell Banker (82/100), Douglas Elliman (79/100), Compass (83/100), Sotheby's International Realty (64/100), Keller Williams (73/100). Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: Houlihan Lawrence official site
Houlihan Lawrence has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 27, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Houlihan Lawrence official site
Houlihan Lawrence is a real estate services company focused on communities north of New York City, operating in New York and Connecticut. It describes itself as the real estate leader in its target geographic region, serving both home buyers and sellers with local expertise.
Sources: Houlihan Lawrence official site
Houlihan Lawrence offers real estate services, specifically focused on helping clients buy and sell homes in New York and Connecticut communities north of New York City. The company also provides community discovery resources to help prospective buyers explore the region. No additional specific product lines or service tiers are described in the available facts.
Sources: Houlihan Lawrence official site
Houlihan Lawrence provides real estate services to home buyers and sellers in New York and Connecticut communities north of New York City. The company helps clients sell homes and assists buyers in discovering and purchasing properties in its regional markets, emphasizing local leadership and expertise.
Sources: Houlihan Lawrence official site
Houlihan Lawrence scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Houlihan Lawrence official site
Houlihan Lawrence can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Houlihan Lawrence official site
Houlihan Lawrence serves home buyers and sellers located in, or interested in, communities north of New York City in New York and Connecticut. Its target audience consists of individuals and families seeking to purchase or sell residential properties within this specific geographic market.
Sources: Houlihan Lawrence official site
Houlihan Lawrence is known for being a leading real estate services provider in communities north of New York City, spanning New York and Connecticut. The company is recognized for its local expertise and its focus on guiding clients through home buying and selling in this specific regional market.
Sources: Houlihan Lawrence official site
Ranked closest to Houlihan Lawrence: HBS Global Corporation (57/100), First Industrial Realty Trust (57/100), Idaho Pacific Lumber Company (57/100), MATBANGCANTHO.COM (57/100).
A step up - brands to learn from: WLTH (71/100), Vend Park (71/100).
Category leader: Redfin (94/100).