Home of America's best soccer stories
Howler Magazine (howlermagazine.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 24th percentile of 12745 Media & Entertainment brands.
Howler Magazine is an American media outlet focused on soccer journalism. It covers Major League Soccer, the U.S. Men's National Team, and international soccer culture through in-depth features, storytelling, and analysis. The publication positions itself as offering narrative-driven coverage that goes beyond standard sports reporting, targeting passionate American soccer fans who want deeper context and perspective on the sport's teams, players, and moments.
| Brand Name | Howler Magazine |
|---|---|
| Domain | howlermagazine.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | The Athletic (94/100), ESPN FC (88/100), Sports Illustrated Soccer (93/100), Yahoo Sports Soccer, World Soccer Talk, American Soccer Analysis, Pro Soccer Wire |
Moz Domain Authority 50/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "[ttfmp_post_list id="1499355323464" columns="1" type="post" sortby="date-desc" keyword="" count="1" offset="0"…" (Meta description: 55 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Howler Magazine?", Claude could identify the brand as of September 2026. Howler is a print and digital magazine dedicated to soccer culture, known for its longform storytelling, essays, and stylish design that treats the sport as a lens for culture, art, and politics rather than just game recaps. Best known for Literary, design-forward soccer journalism that goes beyond match reports.
When asked "Best brands similar to Howler Magazine?", Claude would recommend Howler Magazine as of September 2026. It's a distinctive, well-regarded voice in soccer media for readers who want smart, narrative-driven coverage rather than standard sports reporting.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Howler Magazine's main competitors in Media & Entertainment: The Athletic (94/100), ESPN FC (88/100), Sports Illustrated Soccer (93/100).
Sources: Brand Analyzer scan
Howler Magazine has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Howler Magazine official site
Howler Magazine scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Howler Magazine official site
Howler Magazine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Howler Magazine official site
Howler Magazine is an American soccer media publication that focuses on storytelling, analysis, and journalism about the sport, including Major League Soccer, the U.S. Men's National Team, and international soccer.
Sources: Howler Magazine official site
Howler Magazine produces soccer journalism, including in-depth features, storytelling, and analysis on domestic and international soccer, covering major teams, players, and moments in the sport.
Sources: Howler Magazine official site
Howler Magazine scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Howler Magazine has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 50/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Howler Magazine from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Howler Magazine: Hot Toys (71/100), Hoffmann und Campe Verlag (71/100), HQPORNER (71/100), Hudson Pacific Properties (71/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.