A journal for your wellbeing
How We Feel (howwefeel.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Education brands, in the 38th percentile of 13421 Healthcare brands.
How We Feel is a non-profit initiative that offers a free, science-backed mobile app designed to help people understand, track, and manage their emotions. Grounded in emotional intelligence and emotion science research, the app provides tools for emotional journaling, allowing users to check in on their feelings, identify patterns over time, and find strategies to support their mental wellbeing. It targets individuals seeking improved self-awareness and emotional health, positioning itself as an accessible, research-based resource in the healthcare and education space.
| Brand Name | How We Feel |
|---|---|
| Domain | howwefeel.org |
| Industry | Healthcare, Non-profit |
| Main Competitors | Daylio (83/100), Moodnotes, Reflectly (72/100), Youper (78/100), Headspace (95/100), Calm (93/100) |
Moz Domain Authority 45/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,297,764 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
How We Feel has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The How We Feel Project is a non-profit working to help everyone better understand their own emotions." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is How We Feel?", Claude could identify the brand as of October 2026. How We Feel is a free, nonprofit mobile app designed to help people identify, understand, and manage their emotions using a 'mood meter' style check-in tool, developed with input from emotion science experts like Marc Brackett of the Yale Center for Emotional Intelligence. Best known for A free emotional check-in app based on emotion science to help users build emotional vocabulary and self-awareness.
When asked "Best brands similar to How We Feel?", Claude would recommend How We Feel as of October 2026. It's a well-regarded, science-backed, free tool in the mental wellness space, so I'd likely mention it alongside other mood-tracking or emotional health apps.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
How We Feel's main competitors in Healthcare: Daylio (83/100), Reflectly (72/100), Youper (78/100), Headspace (95/100), Calm (93/100).
Sources: Brand Analyzer scan
How We Feel offers a mobile application that functions as an emotional journaling tool, allowing users to log and check in on their emotions, view patterns over time, and receive suggestions for supporting their emotional wellbeing. The app is free and based on emotion science research.
Sources: How We Feel official site
How We Feel is a non-profit organization and mobile app focused on helping people better understand their own emotions. It provides a free, science-backed emotional journaling tool grounded in emotional intelligence and emotion science research.
Sources: How We Feel official site
How We Feel has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: How We Feel official site
How We Feel provides a mobile app that lets users check in on their emotions, track them over time, identify patterns, and discover strategies to support their own emotional wellbeing. The tool is designed to make emotional self-understanding accessible and is based on emotion science research.
Sources: How We Feel official site
How We Feel scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: How We Feel official site
How We Feel is known for its free emotional journaling app that helps users identify and track their emotions using a science-backed approach rooted in emotional intelligence research, operating as a non-profit resource for mental wellbeing.
Sources: How We Feel official site
How We Feel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: How We Feel official site
How We Feel is used by individuals who want to better understand, track, and manage their emotions in order to improve their mental wellbeing. This includes people seeking self-awareness tools for emotional health and those interested in science-based approaches to emotional intelligence.
Sources: How We Feel official site
How We Feel scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
How We Feel has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,297,764 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify How We Feel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to How We Feel: HotDoc (74/100), Horatio's Garden (74/100), HUG - Hôpitaux universitaires de Genève (74/100), Hunter Evolve (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.