Dignity, health and rights
Harm Reduction International (hri.global) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Government brands, in the 47th percentile of 5312 Non-profit brands.
Harm Reduction International (HRI) is a London-based non-profit organization that promotes and supports the rights of people who use drugs through harm reduction policies and practices worldwide. It operates in the fields of public health, human rights, and drug policy, combining research, advocacy, and events to advance the dignity and health of people who use drugs. Its work targets policymakers, public health professionals, advocates, and organizations engaged in drug policy and harm reduction globally.
| Brand Name | Harm Reduction International |
|---|---|
| Domain | hri.global |
| Industry | Non-profit, Healthcare |
| Headquarters | London |
| Main Competitors | Drug Policy Alliance (87/100), International Drug Policy Consortium, Open Society Foundations (83/100), Global Fund to Fight AIDS, Tuberculosis and Malaria (87/100), UNAIDS, Transform Drug Policy Foundation |
Moz Domain Authority 57/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #481,886 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To promote and support the rights of people who use drugs through harm reduction policies and practices worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Harm Reduction International?", Claude could identify the brand as of September 2026. Harm Reduction International is a UK-based NGO that promotes harm reduction approaches to drug policy worldwide, advocating for public health and human rights based responses to drug use rather than punitive criminalization. Best known for Publishing the Global State of Harm Reduction report, a key reference tracking harm reduction policies and services across countries.
When asked "Best brands similar to Harm Reduction International?", Claude would recommend Harm Reduction International as of September 2026. It's a leading and widely cited organization in global drug policy and harm reduction advocacy, so it would naturally come up alongside groups like Drug Policy Alliance or Open Society Foundations' drug policy programs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Harm Reduction International's main competitors in Non-profit: Drug Policy Alliance (87/100), Open Society Foundations (83/100), Global Fund to Fight AIDS, Tuberculosis and Malaria (87/100).
Sources: Brand Analyzer scan
Harm Reduction International has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 61, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Harm Reduction International is headquartered in London. Harm Reduction International operates in the Non-profit category.
Sources: Wikidata
Harm Reduction International scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Harm Reduction International (HRI) is a non-profit organization headquartered in London that focuses on promoting and supporting the rights of people who use drugs. It operates within the non-profit, healthcare, and government-adjacent policy sectors, positioning itself as a leading global authority on harm reduction policy and practice.
Harm Reduction International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
HRI offers research, advocacy initiatives, and events related to harm reduction policy and practice. These services are designed to support the rights, health, and dignity of people who use drugs and to inform policymakers and organizations involved in drug policy globally.
HRI is known for being a leading global organization focused specifically on harm reduction, combining research, advocacy, and international events to advance the rights and health of people who use drugs.
HRI's work is used by policymakers, public health professionals, advocates, and organizations involved in drug policy, human rights, and harm reduction efforts around the world.
Harm Reduction International scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Harm Reduction International has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #481,886 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Harm Reduction International from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Harm Reduction International: Housing Works (77/100), Housing Justice (77/100), Hunter's Hope (77/100), International Association of Judges (IAJ-UIM) (77/100).
A step up - brands to learn from: Young Survival Coalition (81/100), YMCA of Greater New York (81/100).
Category leader: PBS (97/100).
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