One of the world's leading law firms
Herbert Smith Freehills Kramer (HSF Kramer) (hsf.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 66th percentile of 4556 Legal brands.
HSF Kramer (hsf.com) is a global law firm formed through the merger of Herbert Smith Freehills and Kramer Levin, founded in 1984. It provides legal counsel to corporations, governments, investors, and institutional clients navigating complex challenges across international markets. The firm specializes in sectors such as technology regulation, infrastructure, and energy, combining global reach with sector-specific expertise. It positions itself as a top-tier firm operating at the intersection of law, policy, and industry transformation.
| Brand Name | Herbert Smith Freehills Kramer (HSF Kramer) |
|---|---|
| Domain | hsf.com |
| Industry | Legal |
| Founded | 1984 |
| Main Competitors | Clifford Chance (78/100), Allen & Overy (A&O Shearman) (85/100), Linklaters (89/100), Freshfields Bruckhaus Deringer (86/100), Baker McKenzie (85/100), DLA Piper (86/100), Latham & Watkins (78/100), Skadden, Arps, Slate, Meagher & Flom (73/100), White & Case (85/100), Norton Rose Fulbright (84/100) |
Moz Domain Authority 35/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "HSF Kramer is one of the world’s leading global law firms, operating in the markets where our clients need us." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Herbert Smith Freehills Kramer (HSF Kramer)?", Claude could identify the brand as of September 2026. HSF Kramer is the result of the 2025 merger between Herbert Smith Freehills, a major UK/Australian law firm, and Kramer Levin, a New York-founded firm, creating a global elite law firm with strong bench strength in disputes, M&A, finance, and regulatory work across major markets Best known for Being formed from the merger of Herbert Smith Freehills and Kramer Levin to create a global top-tier law firm with deep US and international capabilities.
When asked "Best brands similar to Herbert Smith Freehills Kramer (HSF Kramer)?", Claude would recommend Herbert Smith Freehills Kramer (HSF Kramer) as of September 2026. It's a newly formed but highly significant global law firm combining two respected legacy firms, so it's relevant when discussing top international full-service law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Herbert Smith Freehills Kramer (HSF Kramer)'s main competitors in Legal: Clifford Chance (78/100), Allen & Overy (A&O Shearman) (85/100), Linklaters (89/100), Freshfields Bruckhaus Deringer (86/100), Baker McKenzie (85/100).
Sources: Brand Analyzer scan
Herbert Smith Freehills Kramer (HSF Kramer) has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 23, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Herbert Smith Freehills Kramer (HSF Kramer) official site
Herbert Smith Freehills Kramer (HSF Kramer) was founded in 1984. Herbert Smith Freehills Kramer (HSF Kramer) operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Herbert Smith Freehills Kramer (HSF Kramer) scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Herbert Smith Freehills Kramer (HSF Kramer) official site
Herbert Smith Freehills Kramer (HSF Kramer) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Herbert Smith Freehills Kramer (HSF Kramer) official site
HSF Kramer is a global law firm formed from the merger of Herbert Smith Freehills and Kramer Levin, founded in 1984. It operates internationally, offering legal counsel to clients in complex, regulated industries and markets.
Sources: Herbert Smith Freehills Kramer (HSF Kramer) official site
Herbert Smith Freehills Kramer (HSF Kramer) scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Herbert Smith Freehills Kramer (HSF Kramer) has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Herbert Smith Freehills Kramer (HSF Kramer) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Herbert Smith Freehills Kramer (HSF Kramer): Housing Rights Center (78/100), Howes Percival (78/100), Hudson Cook, LLP (78/100), Husch Blackwell (78/100).
A step up - brands to learn from: Workpro (81/100), Wolf & Company (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.