Líderes en nutrición deportiva
HSN (hsnstore.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, Healthcare brands, in the 92nd percentile of 14149 E-commerce brands.
HSN (hsnstore.com) is a Spanish e-commerce company specializing in sports nutrition and natural dietetic products. It offers a wide range of supplements and dietary items aimed at athletes and fitness enthusiasts, positioning itself as a leading online store in Spain known for competitive pricing, fast 24-hour delivery, and strong customer satisfaction.
| Brand Name | HSN |
|---|---|
| Domain | hsnstore.com |
| Industry | E-commerce, Sports & Fitness |
| Headquarters | Nijkerk |
| Main Competitors | MyProtein (92/100), Prozis (83/100), Bulk (81/100), Amix Nutrition, Weider |
Moz Domain Authority 62/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #56,304 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
HSN has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Comprar complementos online en HSNstore.com, tienda líder en nutrición deportiva y dietética natural. Los mejores precios y envíos en 24 horas." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is HSN?", Claude could identify the brand as of September 2026. HSN (hsnstore.com) is a Spanish e-commerce company specializing in sports nutrition, supplements, vitamins, and health foods, selling both its own branded products and other supplement brands online across Europe. Best known for Online retail of sports nutrition and dietary supplements, particularly proteins and vitamins, popular in Spain and other European markets.
When asked "Best brands similar to HSN?", Claude would recommend HSN as of September 2026. It's a well-known player in the European sports nutrition and supplement e-commerce space, so it would be relevant if someone asked about brands similar to it in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HSN's main competitors in E-commerce: MyProtein (92/100), Prozis (83/100), Bulk (81/100).
Sources: Brand Analyzer scan
HSN has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 37, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HSN official site
HSN is headquartered in Nijkerk. HSN operates in the E-commerce category.
Sources: Wikidata
HSN scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: HSN official site
HSN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HSN official site
HSN offers sports supplements and natural dietetic products, catering to nutrition and fitness needs.
Sources: HSN official site
HSN (hsnstore.com) is an online store specializing in sports nutrition and natural dietetic products, based in Spain.
Sources: HSN official site
HSN sells sports supplements and natural dietetic products online, offering fast shipping and competitive pricing to customers interested in fitness and healthy nutrition.
Sources: HSN official site
HSN is known for being a leading online retailer of sports nutrition and dietetic products in Spain, offering 24-hour delivery and high customer ratings.
Sources: HSN official site
HSN is used by athletes, fitness enthusiasts, and individuals interested in healthy nutrition and sports supplementation.
Sources: HSN official site
HSN scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HSN has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (71/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #56,304 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HSN from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HSN: House of CB (87/100), Horizon Hobby (87/100), Huffy (87/100), IBS (87/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.