University of Applied Sciences Berlin
HTW Berlin (htw-berlin.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, in the 24th percentile of 20933 Education brands.
HTW Berlin (Hochschule für Technik und Wirtschaft Berlin) is a public university of applied sciences founded in 1994 and headquartered in Berlin, Germany. It specializes in practice-oriented education and applied research in technology, engineering, and business disciplines. The university has received recognition including the StudyCheck Award for 2025 and 2026, and achieved top rankings in the WirtschaftsWoche FH-Ranking 2024, placing first in four categories and second in two nationwide.
| Brand Name | HTW Berlin |
|---|---|
| Domain | htw-berlin.de |
| Industry | Education |
| Founded | 1994 |
| Headquarters | Berlin |
| Main Competitors | Beuth Hochschule für Technik Berlin (74/100), Technische Universität Berlin, Freie Universität Berlin (82/100), Humboldt-Universität zu Berlin (78/100), Hochschule für Wirtschaft und Recht Berlin (75/100), Fachhochschule Potsdam (74/100) |
Moz Domain Authority 59/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "StudyCheck Award 2025 und 2026 + Top-Ergebnisse im WirtschaftsWoche FH-Ranking 2024: 4x Platz 1 und 2x Platz 2 deutschlandweit. Jetzt bewerben!" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is HTW Berlin?", Claude could identify the brand as of October 2026. HTW Berlin (Hochschule für Technik und Wirtschaft Berlin) is a university of applied sciences in Berlin, Germany, offering practice-oriented degree programs in engineering, business, computer science, and design. It is one of the largest universities of applied sciences in German Best known for Being one of Germany's largest and most prominent universities of applied sciences, especially in engineering and business informatics.
When asked "Best brands similar to HTW Berlin?", Claude would recommend HTW Berlin as of October 2026. It's a well-regarded applied sciences university in Berlin that would naturally come up alongside other German Hochschulen or technical universities for practical, career-oriented higher education.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HTW Berlin's main competitors in Education: Beuth Hochschule für Technik Berlin (74/100), Freie Universität Berlin (82/100), Humboldt-Universität zu Berlin (78/100), Hochschule für Wirtschaft und Recht Berlin (75/100), Fachhochschule Potsdam (74/100).
Sources: Brand Analyzer scan
HTW Berlin has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 29, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HTW Berlin official site
HTW Berlin was founded in 1994. HTW Berlin operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HTW Berlin is headquartered in Berlin. HTW Berlin operates in the Education category.
Sources: Wikidata
HTW Berlin scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HTW Berlin official site
HTW Berlin, or Hochschule für Technik und Wirtschaft Berlin, is a public university of applied sciences located in Berlin, Germany. Founded in 1994, it focuses on practice-oriented higher education and applied research in technology, engineering, and business fields. It is recognized nationally for strong teaching quality and research output in its disciplines.
Sources: HTW Berlin official site
HTW Berlin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HTW Berlin official site
HTW Berlin is known for its practice-oriented approach to higher education in technology and business fields, and for achieving strong national rankings. It received the StudyCheck Award for 2025 and 2026, and in the WirtschaftsWoche FH-Ranking 2024, it placed first in four categories and second in two categories among universities of applied sciences in Germany.
Sources: HTW Berlin official site
HTW Berlin provides higher education programs in technology, engineering, and business disciplines, combining academic instruction with practice-oriented learning. The university also conducts applied research in these fields, aiming to connect theoretical knowledge with real-world application for students and researchers.
Sources: HTW Berlin official site
HTW Berlin is popular due to its strong performance in national rankings, including the StudyCheck Award for 2025 and 2026 and top placements in the WirtschaftsWoche FH-Ranking 2024, where it ranked first in four categories and second in two. Its practice-oriented education in technology and business disciplines also appeals to prospective students seeking applied learning experiences.
Sources: HTW Berlin official site
HTW Berlin serves prospective and current university students, as well as researchers and academics interested in technology, engineering, and business education in Berlin. Its practice-oriented programs attract individuals seeking applied learning in these fields.
Sources: HTW Berlin official site
HTW Berlin scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HTW Berlin has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 59/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HTW Berlin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HTW Berlin: HSB Hochschule Bremen (70/100), Technische Hochschule Augsburg (70/100), Huatu (70/100), Handwerkskammer Rheinhessen (70/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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