Evidence for better humanitarian action
Humanitarian Outcomes (humanitarianoutcomes.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 22nd percentile of 4022 Non-profit brands.
Moz Domain Authority 50/100 vs category average 52 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #655,013 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide research, data, and policy analysis that improves the effectiveness of humanitarian aid and protects those who deliver it." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Humanitarian Outcomes scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humanitarian Outcomes has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #655,013 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humanitarian Outcomes: Hit Gyülekezete (71/100), The Harris Federation (71/100), International Civil Aviation Organization (ICAO) (71/100), IfNotNow Movement (71/100).
A step up - brands to learn from: Young Survival Coalition (81/100), Wuppertal Institut für Klima, Umwelt, Energie (81/100).
Category leader: PBS (97/100).
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