The leading enterprise WordPress agency
Human Made (humanmade.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Marketing & Advertising brands, in the 92nd percentile of 24545 SaaS brands.
Human Made is an enterprise WordPress agency that designs, builds, migrates, and audits complex web experiences for large organizations. It targets global brands, publishers, higher education institutions, and financial organizations that require scalable, secure, and high-performance websites. The company also offers staff augmentation services to support enterprise clients across multiple industries. Human Made positions itself as a specialist in enterprise-grade WordPress solutions delivered at scale.
| Brand Name | Human Made |
|---|---|
| Domain | humanmade.com |
| Industry | SaaS, Technology |
| Main Competitors | 10up (80/100), XWP (78/100), Alley, WP Engine (87/100), WordPress VIP (Automattic) (84/100) |
Moz Domain Authority 43/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #998,690 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Human Made has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The leading enterprise WordPress agency, building complex and powerful web experiences for global brands at scale." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Human Made?", Claude could identify the brand as of September 2026. Human Made is a UK-based company best known as a WordPress enterprise agency and creator of the Altis digital experience platform, working with large organizations on complex WordPress-powered websites and content platforms. Best known for Enterprise WordPress development and the Altis DXP platform.
When asked "Best brands similar to Human Made?", Claude would not surface Human Made as of September 2026. It's primarily known as a WordPress agency/platform rather than a typical SaaS product, so it wouldn't be my first mention if someone asked about mainstream SaaS brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Human Made's main competitors in SaaS: 10up (80/100), XWP (78/100), WP Engine (87/100), WordPress VIP (Automattic) (84/100).
Sources: Brand Analyzer scan
Human Made has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 71, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Human Made official site
Human Made offers enterprise WordPress development, website migrations, technical audits, and staff augmentation services aimed at building scalable and secure web solutions for large organizations.
Sources: Human Made official site
Human Made scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Human Made official site
Human Made is an enterprise WordPress agency that builds complex and powerful web experiences for global brands at scale.
Sources: Human Made official site
Human Made provides enterprise-grade WordPress development, migrations, audits, and staff augmentation services, delivering scalable and secure web solutions for large organizations across multiple industries.
Sources: Human Made official site
Human Made can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Human Made official site
Human Made's services are used by large enterprises, publishers, higher education institutions, and financial organizations that need scalable, secure, and complex WordPress-based web solutions.
Sources: Human Made official site
Human Made is known for specializing in enterprise WordPress development, particularly for large-scale, complex web projects serving global brands, publishers, higher education institutions, and financial organizations.
Sources: Human Made official site
Human Made scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Human Made has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #998,690 (Tranco). In a live check, Claude could already identify Human Made from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Human Made: Hubstaff (87/100), Hewlett Packard Enterprise (87/100), HUMAN Security (87/100), ibi (87/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.