The future is in the past
HUMAN MADE (humanmade.jp) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 38th percentile of 6018 Fashion & Apparel brands.
HUMAN MADE is a Japanese lifestyle and streetwear brand designed by NIGO®, built around the concept that 'the future is in the past.' It blends nostalgic, vintage Americana aesthetics with modern Japanese design sensibilities to produce apparel and lifestyle goods. The brand operates an official online store and targets fashion-forward consumers interested in designer-driven streetwear and curated lifestyle products, positioning itself as a premium entrant in the Japanese streetwear market.
| Brand Name | HUMAN MADE |
|---|---|
| Domain | humanmade.jp |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | A Bathing Ape (BAPE) (88/100), Supreme (77/100), Neighborhood (80/100), WTAPS (81/100), Stüssy (87/100), Undercover (80/100), Kapital (72/100) |
Moz Domain Authority 44/100 vs category average 46 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #153,323 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "HUMAN MADE OFFICIAL ONLINE STORE HUMAN MADE designed by NIGO® is the lifestyle brand with the concept of “the future is in the past”." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is HUMAN MADE?", Claude could identify the brand as of October 2026. Human Made is a Japanese streetwear brand founded by Nigo (Tomoaki Nagao) in 2010, known for its vintage military and workwear-inspired designs and heavy use of heart motifs. It regularly collaborates with brands like Adidas and other designers, blending Americana influences with Best known for Its heart logo and vintage Americana-inspired streetwear aesthetic.
When asked "Best brands similar to HUMAN MADE?", Claude would recommend HUMAN MADE as of October 2026. It's a well-known and influential Japanese streetwear brand that's often mentioned alongside brands like A Bathing Ape and Neighborhood when discussing Japanese street fashion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HUMAN MADE's main competitors in Fashion & Apparel: A Bathing Ape (BAPE) (88/100), Supreme (77/100), Neighborhood (80/100), WTAPS (81/100), Stüssy (87/100).
Sources: Brand Analyzer scan
HUMAN MADE has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 46, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HUMAN MADE official site
HUMAN MADE scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HUMAN MADE official site
HUMAN MADE is a Japanese lifestyle and streetwear brand designed by NIGO®. It is built around the concept that 'the future is in the past,' merging nostalgic and vintage Americana influences with a modern, distinctly Japanese design perspective. The brand produces apparel and lifestyle goods and sells them through its official online store, positioning itself within the premium segment of designer-driven streetwear.
Sources: HUMAN MADE official site
HUMAN MADE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HUMAN MADE official site
HUMAN MADE designs and sells apparel and lifestyle goods that combine vintage Americana aesthetics with contemporary streetwear sensibilities. The brand, led creatively by NIGO®, creates clothing and accessories reflecting its nostalgic yet modern design philosophy, and distributes these products through its official e-commerce platform.
Sources: HUMAN MADE official site
HUMAN MADE is known for its fusion of nostalgic, vintage Americana style with modern Japanese streetwear design, under the creative direction of designer NIGO®. Its products are recognized for their distinctive retro-inspired aesthetic applied to contemporary apparel and lifestyle goods, appealing to fans of designer streetwear and Japanese fashion culture.
Sources: HUMAN MADE official site
HUMAN MADE is used by fashion-forward consumers and streetwear enthusiasts, particularly those interested in Japanese designer brands, vintage-inspired aesthetics, and curated lifestyle goods. Its audience includes collectors and fans of designer-driven fashion who value the brand's blend of nostalgic Americana influences and modern Japanese design.
Sources: HUMAN MADE official site
HUMAN MADE scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HUMAN MADE has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (49/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #153,323 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HUMAN MADE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HUMAN MADE: House of Harlot (76/100), Home & Gift Buyers Festival (76/100), Image Metrics (76/100), Indian Wedding Sarees (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.