No.1 subscription-free set-top box brand
Humax (humaxdigital.com) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Technology brands, Automotive brands, Media & Entertainment brands, in the 8th percentile of 55687 Technology brands.
Humax is a South Korea-based technology company, founded in 1989 and headquartered in Seongnam, that specializes in subscription-free set-top boxes for home entertainment. The company holds a leading position in the UK set-top box market and has expanded into EV home charging, offering V2G-ready chargers. Humax's offerings target UK consumers seeking cost-effective entertainment without subscription fees as well as EV owners interested in advanced home charging solutions, spanning the technology, automotive, media & entertainment, and energy sectors.
| Brand Name | Humax |
|---|---|
| Domain | humaxdigital.com |
| Industry | Technology, Automotive |
| Founded | 1989 |
| Headquarters | Seongnam |
| Main Competitors | Sky (83/100), Roku (76/100), Amazon Fire TV (88/100), Manhattan Plaza (Freeview devices), Pod Point (87/100), Wallbox (77/100), Ohme (81/100), myenergi (86/100) |
Ranked #392,990 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Humax has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Learn More Shop Now blank-200x70" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Humax?", Claude could identify the brand as of November 2026. Humax is a South Korean electronics company best known for making set-top boxes, digital TV receivers, and broadband devices for pay-TV and free-to-air markets worldwide. Best known for Making set-top boxes and digital TV receivers, including Freeview and Freesat boxes popular in the UK.
When asked "Best brands similar to Humax?", Claude would recommend Humax as of November 2026. It's a well-established name in the set-top box and digital broadcasting hardware space, especially recognized in European markets like the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Humax's main competitors in Technology: Sky (83/100), Roku (76/100), Amazon Fire TV (88/100), Pod Point (87/100), Wallbox (77/100).
Sources: Brand Analyzer scan
Humax has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 4, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Humax official site
Humax was founded in 1989. Humax operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Humax is headquartered in Seongnam. Humax operates in the Technology category.
Sources: Wikidata
Humax offers subscription-free set-top boxes for home entertainment, positioned as the UK's leading brand in this category. It also produces EV home charging products, including V2G-ready (vehicle-to-grid) chargers, extending its product range from media technology into energy and automotive charging solutions.
Sources: Humax official site
Humax scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Humax official site
Humax is a technology company founded in 1989 and headquartered in Seongnam, South Korea. It is best known as the UK's leading brand of subscription-free set-top boxes and has more recently expanded into EV home charging technology, including V2G-ready chargers.
Sources: Humax official site
Humax designs and sells set-top boxes that allow consumers to access television content without ongoing subscription fees, positioning itself as the UK's No.1 brand in this category. The company has also moved into the energy and automotive space by developing EV home charging products with vehicle-to-grid (V2G) capability, combining its entertainment technology expertise with emerging energy solutions.
Sources: Humax official site
Humax can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Humax official site
Humax is known for being the UK's leading brand of subscription-free set-top boxes, providing home entertainment hardware that does not require ongoing subscription payments. It is also becoming known for pioneering V2G-ready EV home chargers, extending its technology focus from entertainment into energy.
Sources: Humax official site
Humax's products are used by UK consumers who want home entertainment solutions without paying subscription fees, as well as by electric vehicle owners interested in advanced home charging technology, including V2G-capable systems.
Sources: Humax official site
Humax scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humax has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #392,990 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Humax from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humax: HumanizeAI (60/100), HUIDU LED (60/100), Hyde Park Venture Partners (60/100), HYDRA (60/100).
A step up - brands to learn from: Zypp Electric (71/100), 作业帮 (Zuoyebang) (71/100).
Category leader: Hostinger (97/100).
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