Trade Crypto Anytime, Anywhere
HTX (formerly Huobi) (huobi.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, in the 62nd percentile of 7645 Finance brands.
HTX, formerly known as Huobi, is a cryptocurrency exchange founded in 2013 and headquartered in Beijing. It enables individual traders worldwide to buy and trade Bitcoin, Ethereum, and hundreds of other cryptocurrencies through spot and futures markets. The platform reports serving over 10 million users globally and emphasizes security measures such as hot and cold wallet separation, two-factor authentication, and continuous risk monitoring. HTX positions itself as one of the world's largest and most established digital currency trading platforms.
| Brand Name | HTX (formerly Huobi) |
|---|---|
| Domain | huobi.com |
| Industry | Finance, Technology |
| Founded | 2013 |
| Headquarters | Beijing |
| Main Competitors | Binance (89/100), Coinbase (83/100), Kraken (95/100), OKX (95/100), Bybit (91/100), KuCoin (95/100), Gate.io, Bitfinex (91/100) |
Moz Domain Authority 73/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy BTC, ETH, HT, and more on HTX, a leading crypto exchange. HTX is one of the world’s biggest Bitcoin exchanges and altcoin crypto exchanges." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is HTX (formerly Huobi)?", Claude could identify the brand as of September 2026. HTX, formerly known as Huobi, is a major global cryptocurrency exchange offering spot and derivatives trading, staking, and other crypto financial services, founded in China in 2013 before relocating operations abroad due to regulatory pressure. It rebranded to HTX in 2023 and is Best known for Being one of the earliest and largest cryptocurrency exchanges, rebranded from Huobi to HTX in 2023.
When asked "Best brands similar to HTX (formerly Huobi)?", Claude would recommend HTX (formerly Huobi) as of September 2026. It's a well known long-standing crypto exchange with significant trading volume, so it would come up alongside Binance, OKX, and similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HTX (formerly Huobi)'s main competitors in Finance: Binance (89/100), Coinbase (83/100), Kraken (95/100), OKX (95/100), Bybit (91/100).
Sources: Brand Analyzer scan
HTX offers spot and futures cryptocurrency trading services, giving users access to over 600 cryptocurrencies including Bitcoin, Ethereum, and HT. The platform includes security infrastructure such as hot and cold wallet separation, two-factor authentication, and 24/7 risk monitoring to support secure trading.
Sources: HTX (formerly Huobi) official site
HTX, formerly known as Huobi, is a cryptocurrency exchange founded in 2013 and headquartered in Beijing. It is a digital currency trading platform that allows users to buy, sell, and trade Bitcoin, Ethereum, and hundreds of other cryptocurrencies.
Sources: HTX (formerly Huobi) official site
HTX (formerly Huobi) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 34, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HTX (formerly Huobi) official site
HTX (formerly Huobi) was founded in 2013. HTX (formerly Huobi) operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HTX (formerly Huobi) is headquartered in Beijing. HTX (formerly Huobi) operates in the Finance category.
Sources: Wikidata
HTX (formerly Huobi) scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HTX (formerly Huobi) official site
HTX is known for being one of the world's largest Bitcoin and altcoin exchanges, offering access to over 600 cryptocurrencies and serving more than 10 million users globally. It was previously known as Huobi before rebranding to HTX.
Sources: HTX (formerly Huobi) official site
HTX (formerly Huobi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HTX (formerly Huobi) official site
HTX is used by individual crypto investors and traders worldwide, ranging from beginners to experienced traders, who are seeking secure access to spot and futures cryptocurrency trading markets.
Sources: HTX (formerly Huobi) official site
HTX (formerly Huobi) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HTX (formerly Huobi) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 73/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HTX (formerly Huobi) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HTX (formerly Huobi): HUK-COBURG (79/100), HubSync (79/100), IAG (79/100), IdentityForce (79/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Reuters (97/100).
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