America's Best Bean Soups
Hurst Beans (hurstbeans.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 32nd percentile of 11465 Food & Beverage brands.
Hurst Beans, also known as HamBeens, is a food brand specializing in bean soups and bean-based products. The company offers over 30 flavored bean varieties accompanied by recipes developed in its own test kitchen and sourced from trusted food bloggers. Known for its 15 Bean Soup product, Hurst Beans targets home cooks and families across America seeking convenient, hearty meal options, including recipes suited for slow cookers and Instant Pots. The brand positions itself as an authority on bean soups, emphasizing quality ingredients paired with accessible, tested recipes for everyday cooking.
| Brand Name | Hurst Beans |
|---|---|
| Domain | hurstbeans.com |
| Industry | Food & Beverage |
| Main Competitors | Goya Foods (77/100), Bob's Red Mill (88/100), Camellia Brand (77/100), Bush's Beans (84/100), Eden Foods (75/100), Goldmine Natural Food Co. |
Moz Domain Authority 37/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "15 BEAN SOUP, Hurst beans, HamBeens, bean soup recipes, slow cooker 15 bean soup, America" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hurst Beans?", Claude could identify the brand as of October 2026. Hurst Beans (Hurst's HamBeens) is a long-running American food company based in Indiana that packages and sells dried beans, bean soup mixes, and related legume products, often sold in grocery stores under the HamBeens brand with ham flavoring packets included. Best known for Their HamBeens 15 Bean Soup mix with the included ham flavor packet.
When asked "Best brands similar to Hurst Beans?", Claude would recommend Hurst Beans as of October 2026. It's a well-established, widely available brand in grocery stores known specifically for affordable, easy dried bean soup mixes, so it fits naturally if someone asks about bean or legume brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hurst Beans's main competitors in Food & Beverage: Goya Foods (77/100), Bob's Red Mill (88/100), Camellia Brand (77/100), Bush's Beans (84/100), Eden Foods (75/100).
Sources: Brand Analyzer scan
Hurst Beans has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hurst Beans official site
Hurst Beans scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hurst Beans official site
Hurst Beans can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hurst Beans official site
Hurst Beans offers a range of dried bean products under its HamBeens brand, including over 30 flavored varieties. Its flagship product is the 15 Bean Soup, a mix of dried beans designed for soup preparation. The company also provides recipes for preparing these beans in various ways, including slow cooker and Instant Pot methods, sourced from its own test kitchen and trusted food bloggers.
Sources: Hurst Beans official site
Hurst Beans, operating under the name HamBeens, is an American food brand that specializes in dried bean products, particularly bean soups. It is best known for its 15 Bean Soup line, which includes a variety of dried beans packaged with seasoning for home preparation. The brand pairs its bean products with recipes developed in-house and sourced from food bloggers, aiming to make bean-based cooking accessible to home cooks and families across the United States.
Sources: Hurst Beans official site
Hurst Beans produces and sells dried bean products, including a signature 15 Bean Soup mix, along with over 30 other flavored bean varieties. The company supports these products with recipes created in its own test kitchen and through partnerships with trusted food bloggers. These recipes are designed for various cooking methods, including slow cookers and Instant Pots, to help home cooks prepare hearty, bean-based meals with convenience and ease.
Sources: Hurst Beans official site
Hurst Beans scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hurst Beans has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Hurst Beans from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hurst Beans: Hügli (72/100), Highland Park Village (72/100), Husk (72/100), Hussmann (72/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.