Ma cuisine en mode facile
Hygena (hygena.fr) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands, Other brands, in the 47th percentile of 27483 E-commerce brands.
Hygena is a fitted kitchen and furniture brand, founded in 1983 and headquartered in Liverpool, now owned by Sainsbury's. In France, operating via hygena.fr, it offers made-to-measure and kit kitchens starting at €1,880, aiming to make custom kitchen fitting accessible and affordable. The brand positions itself as a specialist in accessible, customizable fitted kitchens, combining design, quality, and space optimization for individual homeowners renovating or furnishing their kitchens.
| Brand Name | Hygena |
|---|---|
| Domain | hygena.fr |
| Industry | E-commerce, Real Estate |
| Founded | 1983 |
| Headquarters | Liverpool |
| Parent Company / Owner | Sainsbury's |
| Main Competitors | Cuisinella, Mobalpa (78/100), Schmidt, Ikea (95/100), Lapeyre (70/100), But (85/100), Conforama (67/100) |
Hygena has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "hygena - Ma cuisine en mode facile" (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Product/Article schema. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hygena?", Claude could identify the brand as of October 2026. Hygena is a French furniture and home decor brand that sells flat-pack furniture, kitchens, and home furnishings, historically associated with affordable, ready-to-assemble designs sold in France. Best known for affordable ready-to-assemble furniture and kitchens in France.
When asked "Best brands similar to Hygena?", Claude would recommend Hygena as of October 2026. It's a well-known French furniture brand often mentioned alongside other affordable home furnishing retailers in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hygena's main competitors in E-commerce: Mobalpa (78/100), Ikea (95/100), Lapeyre (70/100), But (85/100), Conforama (67/100).
Sources: Brand Analyzer scan
Hygena has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 24, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hygena official site
Hygena was founded in 1983. Hygena operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hygena is headquartered in Liverpool. Hygena operates in the E-commerce category.
Sources: Wikidata
Hygena scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hygena official site
Hygena offers fitted and made-to-measure kitchens, including kit-based kitchen units, starting at €1,880. Its offerings emphasize personalization, space optimization, and affordability, catering to individuals looking to design or renovate their kitchen.
Sources: Hygena official site
Hygena is a British fitted kitchen and furniture brand founded in 1983 and headquartered in Liverpool, currently owned by Sainsbury's. It is known in France through hygena.fr, where it markets itself as a specialist in accessible, made-to-measure fitted kitchens.
Sources: Hygena official site
Hygena designs and sells fitted kitchens, offering both kit-based and made-to-measure solutions. It helps customers plan and furnish kitchens tailored to their space and budget, with prices starting at €1,880, focusing on personalization, quality, and space optimization.
Sources: Hygena official site
Hygena can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hygena official site
Hygena is owned by or part of Sainsbury's. Hygena operates in the E-commerce category.
Sources: Wikidata
Hygena is known for offering customizable, made-to-measure fitted kitchens at accessible prices, combining design flexibility with affordability. As a long-established British brand (founded 1983) now under Sainsbury's ownership, it has built a reputation for simplifying kitchen renovation for everyday consumers.
Sources: Hygena official site
Hygena's customers are typically individual homeowners or renters looking to furnish or renovate their kitchens who want a good balance between price, quality, and personalization. The brand targets budget-conscious consumers seeking made-to-measure kitchen solutions.
Sources: Hygena official site
Hygena scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hygena has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (24/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Hygena from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hygena: Hydrofarm (76/100), Trek Bicycle Philadelphia (76/100), Hypothermias (76/100), ICA Banken (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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