Your Insight Partner in FM
i-FM.net (i-fm.net) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Media & Entertainment brands, Other brands, in the 50th percentile of 12962 Real Estate brands.
i-FM.net is a UK-focused online media and market intelligence platform serving the facilities management and workplace industry. It publishes daily news, in-depth trend reports, contract wins, a Top 50 FM companies ranking, whitepapers, and a supplier directory. The site positions itself as a leading, award-winning resource for FM professionals, suppliers, and job seekers, aiming to support informed decision-making through news and data-driven market analysis, including AI-powered insights via its Ai-FM assistant.
| Brand Name | i-FM.net |
|---|---|
| Domain | i-fm.net |
| Industry | Real Estate, Media & Entertainment |
| Founded | 1962 |
| Headquarters | Ibaraki Prefecture |
| Parent Company / Owner | Globis |
| Main Competitors | FM World, Workplace Insight (70/100), Facilitate Magazine (57/100), PFM (Premises & Facilities Management) (72/100), Facilities Management Journal (FMJ) (81/100) |
Moz Domain Authority 32/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,081,041 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Daily Workplace & Facilities Management news, comments and features from i-FM.net, with unique in-depth industry business & market trend reports, AI Assistant with Ai-FM, …" (Meta description: 38 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is i-FM.net?", Claude could identify the brand as of October 2026. i-FM.net (Informed FM) is a UK-based online publication and information hub covering the facilities management industry, offering news, research, and resources for FM professionals. Best known for Being a leading UK news and information portal for the facilities management sector.
When asked "Best brands similar to i-FM.net?", Claude would recommend i-FM.net as of October 2026. It's a well-known trade resource for facilities management professionals in the UK, so it's worth mentioning for FM/real estate services industry news.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
i-FM.net's main competitors in Real Estate: Workplace Insight (70/100), Facilitate Magazine (57/100), PFM (Premises & Facilities Management) (72/100), Facilities Management Journal (FMJ) (81/100).
Sources: Brand Analyzer scan
i-FM.net has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: i-FM.net official site
i-FM.net was founded in 1962. i-FM.net operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
i-FM.net is headquartered in Ibaraki Prefecture. i-FM.net operates in the Real Estate category.
Sources: Wikidata
i-FM.net scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: i-FM.net official site
i-FM.net offers daily industry news and commentary, in-depth market trend reports, a Top 50 FM companies ranking, a contract wins database, whitepapers, a suppliers guide, and an AI assistant called Ai-FM for navigating industry information. It also appears to offer promotional opportunities for companies within the FM sector.
Sources: i-FM.net official site
i-FM.net is a UK-based online news and market intelligence platform dedicated to the facilities management and workplace industry. It provides daily news, in-depth industry reports, and resources such as a Top 50 FM companies list, contract wins database, whitepapers, and a suppliers guide, positioning itself as a comprehensive information hub for FM professionals.
Sources: i-FM.net official site
i-FM.net delivers daily news, commentary, and feature articles on workplace and facilities management topics. It also produces in-depth market trend reports, maintains a database of contract wins, ranks the Top 50 FM companies, offers whitepapers, and provides an AI-powered assistant (Ai-FM) to help users find relevant industry information and insights.
Sources: i-FM.net official site
i-FM.net can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: i-FM.net official site
i-FM.net is owned by or part of Globis. i-FM.net operates in the Real Estate category.
Sources: Wikidata
i-FM.net is used by facilities management professionals, workplace and property industry stakeholders, FM suppliers, job seekers in the facilities management sector, and companies seeking visibility or promotion within the industry.
Sources: i-FM.net official site
i-FM.net is known for its daily facilities management news coverage, its Top 50 FM companies ranking, and its in-depth market intelligence reports covering trends in the UK facilities management and workplace sectors. It is described as an award-winning platform within this niche industry.
Sources: i-FM.net official site
i-FM.net scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
i-FM.net has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,081,041 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify i-FM.net from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to i-FM.net: FMJ Magazine (75/100), IceStone (75/100), International Institute of Building Enclosure Consultants (IIBEC) (75/100), Indian Land Tenure Foundation (ILTF) (75/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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