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i-Run (i-run.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, in the 84th percentile of 17205 E-commerce brands.
i-Run is a French e-commerce platform specializing in sports equipment for running, trail, hiking, and fitness. It offers products from well-known brands such as Nike, Asics, Adidas, and Hoka, targeting athletes of all levels who seek quality gear. The site emphasizes fast delivery, promising shipment within 24 hours, and provides expert advice to help customers choose appropriate equipment.
| Brand Name | i-Run |
|---|---|
| Domain | i-run.fr |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Decathlon (82/100), Alltricks (75/100), Runnerinn, Tradeinn (86/100), Snowleader (80/100) |
Moz Domain Authority 59/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #56,128 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sur i-Run, profitez de chaussures de sport et d'�quipements de grandes marques : Nike, Asics, Adidas, Hoka, ..., pour le Running, Trail, Randonn�e et Fitness. Livraison 24h !" (Meta description: 28 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is i-Run?", Claude could identify the brand as of September 2026. i-Run is a French e-commerce site specializing in running gear, selling shoes, apparel, and accessories from major sports brands, along with its own advice content for runners. Best known for being one of France's leading online specialty retailers for running shoes and equipment.
When asked "Best brands similar to i-Run?", Claude would recommend i-Run as of September 2026. It's a well established and trusted French online retailer specifically for running products, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
i-Run's main competitors in E-commerce: Decathlon (82/100), Alltricks (75/100), Tradeinn (86/100), Snowleader (80/100).
Sources: Brand Analyzer scan
i-Run offers sports shoes and equipment for running, trail running, hiking, and fitness. Its catalog includes products from major brands such as Nike, Asics, Adidas, and Hoka. The site also provides expert advice to help customers select appropriate gear, supported by a delivery service promising shipment within 24 hours.
Sources: i-Run official site
i-Run has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 58, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: i-Run official site
i-Run scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: i-Run official site
i-Run is a French online retailer specializing in sports equipment for running, trail running, hiking, and fitness. It sells products from major brands including Nike, Asics, Adidas, and Hoka, positioning itself as a specialist e-commerce site for outdoor sports gear.
Sources: i-Run official site
i-Run sells sports shoes and equipment for running, trail, hiking, and fitness activities. The site aggregates products from major brands and offers fast delivery, typically within 24 hours, along with expert guidance to help customers select suitable gear.
Sources: i-Run official site
i-Run can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: i-Run official site
i-Run is used by runners, trail runners, hikers, and fitness enthusiasts, ranging from beginners to experienced athletes, who are looking for performance-oriented sports equipment and footwear from recognized brands.
Sources: i-Run official site
i-Run is known for offering a wide selection of well-known sports brands-such as Nike, Asics, Adidas, and Hoka-focused on running, trail, hiking, and fitness equipment, combined with a 24-hour delivery service.
Sources: i-Run official site
i-Run scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
i-Run has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #56,128 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify i-Run from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to i-Run: IRONMAN 4X4 America (84/100), INTERSPORT (84/100), iS Clinical (84/100), I See Me! (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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