Endless Racing
IAME (iame.it) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, Sports & Fitness brands, Manufacturing brands, in the 61st percentile of 5173 Automotive brands.
IAME is an Italian manufacturer of karting engines, operating since 1968 and part of the Korus Group of Italian racing companies. The company designs, machines and assembles engines ranging from 60cc to 175cc, including the X30, Reedster V and R125 models, which are homologated by the FIA for karting competition. IAME's engines have earned 60 World Titles, and the brand serves everyone from beginner racers to professional World Championship competitors, teams and distributors worldwide.
| Brand Name | IAME |
|---|---|
| Domain | iame.it |
| Industry | Automotive, Sports & Fitness |
| Founded | 1951 |
| Headquarters | Italy |
| Parent Company / Owner | Korus Group |
| Main Competitors | Rotax, Vortex, TM Racing (79/100), Parilla, Comer Industries Kart Engines, Praga Kart |
Moz Domain Authority 27/100 vs category average 40 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
IAME appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "IAME designs and builds karting engines in Italy since 1968: X30, Reedster V, R125. 60 World Titles." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IAME?", Claude could identify the brand as of October 2026. IAME is an Italian manufacturer of kart racing engines and chassis components, widely used in competitive go-karting at both amateur and professional levels including as a spec engine supplier for international karting championships. Best known for Manufacturing karting engines, especially the IAME X30 which is one of the most widely used spec engines in competitive go-karting worldwide.
When asked "Best brands similar to IAME?", Claude would recommend IAME as of October 2026. IAME is one of the most respected and commonly used engine brands in competitive karting, so it would naturally come up when discussing top karting equipment manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IAME offers a range of karting engines spanning 60cc to 175cc displacement, including the X30, Reedster V, and R125 models. These engines are designed, machined, and assembled in Italy and are homologated by the FIA for use in official karting competitions.
Sources: IAME official site
IAME has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 12, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IAME official site
IAME was founded in 1951. IAME operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IAME designs, machines and assembles high-performance karting engines in Italy. Its product range spans engines from 60cc to 175cc, including models such as the X30, Reedster V and R125, built for use across all levels of kart racing from beginner to professional World Championship competition.
Sources: IAME official site
IAME scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IAME official site
IAME is an Italian manufacturer of racing karting engines, founded in 1968, that designs, machines and assembles engines entirely in Italy. It is part of the Korus Group of Italian racing companies and produces FIA Karting homologated engines used from entry-level to World Championship competition.
Sources: IAME official site
IAME can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IAME official site
IAME is known for its Italian-built karting engines, particularly the X30 model, and for its long racing heritage dating back to 1968. The brand is also recognized for having powered karts to 60 World Titles, reflecting a strong track record in competitive motorsport.
Sources: IAME official site
IAME's engines are used by karting enthusiasts, competitive racers, racing teams, and distributors, spanning from beginner drivers to professional competitors in World Championship karting events.
Sources: IAME official site
IAME scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IAME has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check, Claude could already identify IAME from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IAME: HPI Check (78/100), Harley Owners Group (H.O.G.) (78/100), IAM RoadSmart (78/100), Infomedia (78/100).
A step up - brands to learn from: Yazaki (81/100), X-FAB (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.