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fruits (ice.se) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, in the 67th percentile of 7219 E-commerce brands.
fruits (operating via fruits.co) is a domain marketplace platform where premium domain names, such as ice.se, are listed for sale. It positions itself as a secure and transparent venue for entrepreneurs, businesses, and individuals to purchase domain names, emphasizing safe payment processing and quick transfer of ownership to support buyers in establishing an online presence.
| Brand Name | fruits |
|---|---|
| Domain | ice.se |
| Industry | E-commerce, Technology |
| Main Competitors | GoDaddy (88/100), Sedo (93/100), Namecheap (95/100), Afternic (91/100), Flippa (95/100), Dan.com (86/100) |
Moz Domain Authority 11/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
fruits has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The premium domain ice.se is for sale on fruits.co. Secure the domain now and start your online success story. Safe payment and quick transfer are guaranteed." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is fruits?", Claude could not identify the brand as of September 2026. I don't recognize a company called "fruits" associated with the domain ice.se in the e-commerce space, possibly because it's a small or regional business with limited web presence in my training data.
When asked "Best brands similar to fruits?", Claude would not surface fruits as of September 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
fruits's main competitors in E-commerce: GoDaddy (88/100), Sedo (93/100), Namecheap (95/100), Afternic (91/100), Flippa (95/100).
Sources: Brand Analyzer scan
fruits has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 7, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: fruits official site
fruits scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: fruits official site
fruits can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: fruits official site
fruits offers premium domain names for sale, exemplified by the listing of ice.se. Its service includes a marketplace for browsing and purchasing these domains, along with secure payment processing and a quick domain transfer mechanism once a purchase is completed.
Sources: fruits official site
fruits is a domain marketplace, accessible via fruits.co, that facilitates the sale of premium domain names, such as ice.se, to buyers seeking to establish or enhance an online presence.
Sources: fruits official site
fruits operates as a platform for listing and selling premium domain names. It provides a marketplace where sellers can list domains like ice.se and buyers can securely purchase them, with the platform guaranteeing safe payment processing and quick transfer of domain ownership.
Sources: fruits official site
fruits scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
fruits has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 11/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify fruits from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to fruits: Icelandic Glacial (81/100), Huboo (81/100), igourmet (81/100), iGVault (iGV) (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.