Apoyo público a la internacionalización
ICEX España Exportación e Inversiones (icex.es) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Marketing & Advertising brands, Finance brands, in the 58th percentile of 3999 Government brands.
ICEX España Exportación e Inversiones is a Spanish public entity, headquartered in Madrid and founded in 1982, dedicated to promoting the internationalization of Spanish companies and attracting foreign investment to Spain. It provides information, training, promotion and personalized support programs, combining consultancy and promotional services to help Spanish businesses expand abroad and to assist foreign investors interested in the Spanish market. It operates within the Government, Marketing & Advertising, and Finance sectors.
| Brand Name | ICEX España Exportación e Inversiones |
|---|---|
| Domain | icex.es |
| Industry | Government, Marketing & Advertising |
| Founded | 1982 |
| Headquarters | Madrid |
| Main Competitors | Business France (82/100), Germany Trade & Invest (75/100), Italian Trade Agency (ICE) (73/100), Department for Business and Trade (UK) (78/100), U.S. Commercial Service (86/100), Enterprise Ireland (72/100), Swiss Business Hub / Switzerland Global Enterprise (81/100) |
Moz Domain Authority 65/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ICEX España Exportación e Inversiones ayuda a las empresas ofreciendo programas de información, formación, promoción y apoyo a su internacionalización." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ICEX España Exportación e Inversiones?", Claude could identify the brand as of September 2026. ICEX Espana Exportacion e Inversiones is Spain's public agency dedicated to promoting the internationalization of Spanish companies and attracting foreign investment into Spain. It operates under the Ministry of Industry, Trade and Tourism, offering export support programs, marke Best known for Supporting Spanish companies to export and expand internationally through trade promotion programs and government backed services.
When asked "Best brands similar to ICEX España Exportación e Inversiones?", Claude would recommend ICEX España Exportación e Inversiones as of September 2026. It is the main official body for trade promotion in Spain, so it would naturally come up when discussing government agencies focused on exports and foreign investment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICEX España Exportación e Inversiones's main competitors in Government: Business France (82/100), Germany Trade & Invest (75/100), Italian Trade Agency (ICE) (73/100), Department for Business and Trade (UK) (78/100), U.S. Commercial Service (86/100).
Sources: Brand Analyzer scan
ICEX España Exportación e Inversiones is a Spanish public entity, founded in 1982 and based in Madrid, that supports the internationalization of Spanish companies and promotes foreign investment in Spain. It operates as the country's leading government body for trade and investment promotion, providing information, training, consultancy and promotional programs to companies seeking to expand internationally and to foreign investors interested in the Spanish market.
Sources: ICEX España Exportación e Inversiones official site
ICEX España Exportación e Inversiones has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 69, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICEX España Exportación e Inversiones official site
ICEX España Exportación e Inversiones was founded in 1982. ICEX España Exportación e Inversiones operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICEX España Exportación e Inversiones is headquartered in Madrid. ICEX España Exportación e Inversiones operates in the Government category.
Sources: Wikidata
ICEX offers programs of information, training, promotion and support aimed at helping Spanish companies internationalize. These include consultancy services, educational and training programs on international business, promotional initiatives such as trade fairs and missions, and support services for foreign investors interested in entering the Spanish market.
Sources: ICEX España Exportación e Inversiones official site
ICEX España Exportación e Inversiones scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ICEX España Exportación e Inversiones official site
ICEX España Exportación e Inversiones can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICEX España Exportación e Inversiones official site
ICEX is used primarily by Spanish companies seeking to expand into international markets, ranging from small and medium enterprises to larger firms pursuing export growth. It is also used by foreign investors and businesses interested in investing in or entering the Spanish market, who rely on ICEX for information and support services.
Sources: ICEX España Exportación e Inversiones official site
ICEX is known for being Spain's principal public agency supporting the export and international expansion of Spanish businesses, as well as for facilitating foreign investment into Spain. It is recognized for its comprehensive programs of training, information and promotional support tailored to companies at different stages of internationalization.
Sources: ICEX España Exportación e Inversiones official site
ICEX España Exportación e Inversiones scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICEX España Exportación e Inversiones has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (69/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 65/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ICEX España Exportación e Inversiones from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ICEX España Exportación e Inversiones: ICAI (The Institute of Chartered Accountants of India) (78/100), International Bar Association (IBA) (78/100), InfoMigrants (78/100), Inframark (78/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), Wuppertal Institut für Klima, Umwelt, Energie (81/100).
Category leader: ABC News (96/100).
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