Opleidingen en trainingen op maat
ICM (icm.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 75th percentile of 14006 Education brands.
ICM is a Dutch education and training provider based in the Netherlands, offering more than 250 courses and training programs for professionals and organizations. It develops customized learning solutions and organizes events aimed at supporting professional development. ICM combines a broad training catalog with personal advice and tailored programs to help individuals and organizations meet specific learning goals, positioning itself as a leading Dutch provider of professional education.
| Brand Name | ICM |
|---|---|
| Domain | icm.nl |
| Industry | Education |
| Founded | 2010 |
| Headquarters | Paris |
| Parent Company / Owner | Sorbonne University |
| CEO | Stephanie Debette |
| Main Competitors | NCOI (75/100), NTI (86/100), LOI (84/100), Schouten & Nelissen, Capgemini Academy, NCOI Opleidingsgroep |
Moz Domain Authority 33/100 vs category average 49 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ICM biedt ruim 250 opleidingen en trainingen, ontwikkelt leeroplossingen op maat voor organisaties en organiseert inspirerende evenementen." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ICM?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, ICM at icm.nl, in the education space; it may be a smaller or regional provider with limited presence in my training data.
When asked "Best brands similar to ICM?", Claude would not surface ICM as of October 2026. I can't confidently recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICM's main competitors in Education: NCOI (75/100), NTI (86/100), LOI (84/100).
Sources: Brand Analyzer scan
ICM has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 52, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICM official site
ICM was founded in 2010. ICM operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICM is headquartered in Paris. ICM operates in the Education category.
Sources: Wikidata
ICM scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ICM official site
ICM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICM official site
ICM is owned by or part of Sorbonne University. ICM operates in the Education category.
Sources: Wikidata
ICM scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICM has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify ICM from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ICM: ICAS (81/100), Icademie (81/100), The Institute for Creation Research (81/100), IDSA (Industrial Designers Society of America) (81/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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