International Coffee Organization Brand Score: 82/100 - Strong Brand tier

Uniting the world's coffee community

International Coffee Organization (ico.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Government brands, Non-profit brands, in the 83rd percentile of 9061 Food & Beverage brands.

Evidence

Moz Domain Authority 65/100 vs category average 43 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #99,575 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

International Coffee Organization has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To strengthen the global coffee sector through international cooperation, sustainable development, and informed policy-making." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Apache, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

International Coffee Organization scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

International Coffee Organization has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #99,575 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.

Visibility - 75/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 34/100

• Domain Authority - 23/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 70/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 20/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 83/100
• Digital Presence - 100/100
• Visual Identity - 93/100
• Messaging Clarity - 100/100
• Trust Foundation - 80/100
• AI Discoverability - 39/100
• Brand Authority - 72/100

Peer brands

Ranked closest to International Coffee Organization: ICON Meals (82/100), The Hummingbird Bakery (82/100), iDealwine (82/100), IFOAM - Organics International (82/100).

A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).

Category leader: Target (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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