Shaping Policy Through Economic Research
ICRIER (icrier.org) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands. Among 2160 Non-profit brands analyzed, ICRIER ranks in the 63rd percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 75/100, Brand Authority 24/100.
ICRIER (Indian Council for Research on International Economic Relations) is a New Delhi-based nonprofit think tank founded in 1981. It conducts independent, evidence-based research on international economic relations, covering areas such as trade, macroeconomics, agriculture, and the digital economy. Its work aims to inform and influence India's economic policy by connecting scholars and policymakers, serving as a bridge between academic research and practical policy action for government institutions, economists, and international development organizations.
| Brand Name | ICRIER |
|---|---|
| Domain | icrier.org |
| Industry | Non-profit, Education |
| Founded | 1981 |
| Headquarters | New Delhi |
| Main Competitors | National Council of Applied Economic Research (NCAER) (77/100), National Institute of Public Finance and Policy (NIPFP), Observer Research Foundation (ORF) (81/100), Centre for Social and Economic Progress (CSEP) (75/100), CUTS International, Brookings Institution (89/100) |
Moz Domain Authority 53/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #552,094 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Think Tank | Indian Council for Research on International Economic Relations (ICRIER)" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ICRIER scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICRIER has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #552,094 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ICRIER from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ICRIER?", Claude could identify the brand as of August 2026. ICRIER (Indian Council for Research on International Economic Relations) is a New Delhi based economic policy think tank that conducts research on international economics, trade, and development issues relevant to India. Best known for Policy research and analysis on Indian economic reforms and trade policy.
When asked "Best brands similar to ICRIER?", Claude would recommend ICRIER as of August 2026. It's one of India's most respected economic policy think tanks, so it would naturally come up in discussions of top Indian research institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICRIER's main competitors include National Council of Applied Economic Research (NCAER) (77/100), National Institute of Public Finance and Policy (NIPFP), Observer Research Foundation (ORF) (81/100), Centre for Social and Economic Progress (CSEP) (75/100), CUTS International. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ICRIER and Brookings Institution are competitors in Non-profit. Brand Analyzer scores ICRIER at 80/100 and Brookings Institution at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ICRIER include National Council of Applied Economic Research (NCAER) (77/100), National Institute of Public Finance and Policy (NIPFP), Observer Research Foundation (ORF) (81/100), Centre for Social and Economic Progress (CSEP) (75/100), CUTS International. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ICRIER is the Indian Council for Research on International Economic Relations, an independent nonprofit think tank headquartered in New Delhi, India. Founded in 1981, it conducts high-quality research on international economic relations to inform and influence India's economic policy.
Sources: ICRIER official site
ICRIER has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICRIER official site
ICRIER was founded in 1981. ICRIER operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICRIER is headquartered in New Delhi. ICRIER operates in the Non-profit category.
Sources: Wikidata
ICRIER conducts independent, evidence-based research on topics related to India's international economic relations, including trade, macroeconomics, agriculture, and the digital economy. It connects scholars and policymakers to translate research findings into actionable policy recommendations that shape India's economic policy landscape.
Sources: ICRIER official site
ICRIER scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ICRIER official site
ICRIER can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICRIER official site
ICRIER's research and services are primarily used by policymakers, government institutions, economists, researchers, and international development organizations interested in India's economic policy, particularly in areas of international trade and economic relations.
Sources: ICRIER official site
ICRIER is known for being one of India's leading independent think tanks focused on international economic relations, producing rigorous research on trade policy, macroeconomic issues, agriculture, and the digital economy that informs government policymaking.
Sources: ICRIER official site
Ranked closest to ICRIER: Hungry Harvest (80/100), Hiring Our Heroes (80/100), Ignatius Press (80/100), Institute for Public Relations (80/100).
A step up - brands to learn from: World Aquatics (81/100), Wellcome Collection (81/100).
Category leader: PBS (97/100).