Leermiddelen voor het onderwijs
Iddink (iddink.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Other brands, in the 39th percentile of 31574 Education brands.
Iddink is a Dutch company that supplies schools and students with learning materials and supporting educational platforms. As part of Sanoma Learning, it offers integrated portals that allow students and schools to manage and order learning materials. Iddink positions itself as a reliable supplier within the Dutch education sector, serving schools, teachers, and students who need learning materials for their curricula.
| Brand Name | Iddink |
|---|---|
| Domain | iddink.nl |
| Industry | Education, Other |
| Parent Company / Owner | Sanoma Learning |
| Main Competitors | Noordhoff Uitgevers (80/100), ThiemeMeulenhoff (76/100), Malmberg (81/100), Van Dijk Educatie (79/100), Snappet (78/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Iddink voorziet scholen en leerlingen van leermiddelen en ondersteunende onderwijsplatforms." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Iddink?", Claude could identify the brand as of November 2026. Iddink is a Dutch company that supplies educational materials, textbooks, and digital learning tools to schools in the Netherlands, acting as a key intermediary between publishers and schools for both print and digital content. Best known for distributing school textbooks and digital learning materials to Dutch secondary schools.
When asked "Best brands similar to Iddink?", Claude would recommend Iddink as of November 2026. It's one of the main players in the Dutch education supply chain, so it would come up naturally for anyone asking about Dutch edtech or educational material distributors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Iddink's main competitors in Education: Noordhoff Uitgevers (80/100), ThiemeMeulenhoff (76/100), Malmberg (81/100), Van Dijk Educatie (79/100), Snappet (78/100).
Sources: Brand Analyzer scan
Iddink has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Iddink official site
Iddink offers learning materials for schools and students, along with supporting educational platforms and portals that help schools and students manage and order these materials.
Sources: Iddink official site
Iddink scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Iddink official site
Iddink is a Dutch company, part of Sanoma Learning, that provides learning materials and supporting educational platforms to schools and students in the Netherlands.
Sources: Iddink official site
Iddink supplies schools and students with learning materials and offers integrated digital portals that allow schools, teachers, and students to manage, select, and order these materials.
Sources: Iddink official site
Iddink can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Iddink official site
Iddink is used by schools, teachers, and students within the Dutch education system who need learning materials and related digital ordering and management tools.
Sources: Iddink official site
Iddink is known for being a supplier of educational learning materials and platforms within the Dutch education system, operating as part of Sanoma Learning.
Sources: Iddink official site
Iddink scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Iddink has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Iddink from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Iddink: IDDBA (International Dairy Deli Bakery Association) (72/100), The Institute of Cost Accountants of India (ICMAI) (72/100), Idaho School Boards Association (72/100), ifo Institut (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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