Österreichs großer Preisvergleich
idealo (idealo.at) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Travel & Hospitality brands, in the 38th percentile of 11860 E-commerce brands.
idealo (idealo.at) is an online price comparison platform operating in Austria. It allows users to compare prices and products across more than 18,000 shops and over 100 million offers. The platform provides purchase advice, expert opinions, and product analyses to help consumers make informed buying decisions and find the best prices before purchasing.
| Brand Name | idealo |
|---|---|
| Domain | idealo.at |
| Industry | E-commerce, Travel & Hospitality |
| Founded | 2017 |
| Main Competitors | Geizhals (80/100), Check24 (85/100), billiger.de, PriceRunner (73/100), Kelkoo (69/100), Google Shopping |
Moz Domain Authority 42/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #44,296 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
idealo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "✓ Über 18.000 Shops ✓ 100+ Millionen Angebote ✓ Kaufberatung und Expertenmeinungen ✓ Jetzt Preise und Produkte auf idealo.at vergleichen und sparen!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on LinkedIn, GitHub; no detected presence on Facebook, Instagram, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is idealo?", Claude could identify the brand as of September 2026. idealo is a German-founded price comparison website that lets users compare prices of products across thousands of online retailers to find the best deals, and idealo.at is its Austrian version. Best known for Price comparison shopping across many online retailers, especially popular in Germany and Austria.
When asked "Best brands similar to idealo?", Claude would recommend idealo as of September 2026. It's one of the most widely used price comparison platforms in German-speaking Europe, so it would naturally come up alongside similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
idealo's main competitors in E-commerce: Geizhals (80/100), Check24 (85/100), PriceRunner (73/100), Kelkoo (69/100).
Sources: Brand Analyzer scan
idealo has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 55, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: idealo official site
idealo was founded in 2017. idealo operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
idealo scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: idealo official site
idealo is an online price comparison platform available at idealo.at, serving users in Austria. It enables consumers to compare prices and products across a large network of online shops before making a purchase.
Sources: idealo official site
idealo aggregates offers from over 18,000 shops and more than 100 million products, allowing users to compare prices across retailers. It also provides purchase advice, expert opinions, and product analyses to support informed buying decisions.
Sources: idealo official site
idealo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: idealo official site
idealo offers a price comparison service covering products from over 18,000 shops and more than 100 million offers. Additional services include purchase advice, expert opinions, and product analyses intended to support consumers in making purchasing decisions.
Sources: idealo official site
idealo is known for being a large-scale price comparison service, offering access to over 100 million offers from more than 18,000 shops, along with buying guides and expert reviews.
Sources: idealo official site
idealo is used by price-conscious online shoppers in Austria who want to compare products and prices before making a purchase and who seek informed, well-researched buying decisions.
Sources: idealo official site
idealo scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
idealo has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (71/100) and its weakest is recommendation likelihood (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #44,296 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify idealo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to idealo: HUDORA (75/100), Huckberry (75/100), Illumicrate (75/100), Imaginato (75/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.