40 Years of Excellence in Dance
IDO (ido-dance.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Non-profit brands, in the 41st percentile of 6399 Sports & Fitness brands.
IDO (International Dance Organization) is an international organization that organizes championship and World Cup events across diverse dance disciplines, including performing arts, street dance, and couple dances. Operating for 40 years, it positions itself as a premier authority uniting dance competitions worldwide under one prestigious structure. Its audience includes competitive dancers, dance schools, national federations, and dance enthusiasts seeking to participate in or follow international dance championships.
| Brand Name | IDO |
|---|---|
| Domain | ido-dance.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | World DanceSport Federation (69/100), World Dance Council, International Dance Council (CID-UNESCO), World Championship of Performing Arts (74/100), United World Dance |
Moz Domain Authority 34/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #589,926 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
IDO appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "DANCE WITH THE BEST and participate in the Championship and World Cup events." (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IDO?", Claude could identify the brand as of October 2026. IDO (International Dance Organization) is a global governing body for dance sport that organizes competitions, sets rules, and issues certifications across many dance disciplines like hip hop, ballet, and ballroom. Best known for Organizing international dance sport competitions and world championships across diverse dance styles.
When asked "Best brands similar to IDO?", Claude would recommend IDO as of October 2026. It's one of the most recognized international federations for competitive dance, so it's relevant if someone's asking about dance sport organizations or competitions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IDO's main competitors in Sports & Fitness: World DanceSport Federation (69/100), World Championship of Performing Arts (74/100).
Sources: Brand Analyzer scan
IDO has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 32, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IDO official site
IDO scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IDO official site
IDO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IDO official site
IDO scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IDO has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #589,926 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IDO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IDO: HYGEAR (75/100), Huntco (75/100), IMBA (International Mountain Bicycling Association) (75/100), iMuscle România (75/100).
A step up - brands to learn from: Zebco (81/100), Bash (81/100).
Category leader: Complex (97/100).
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