Enklare administration, mer tid för idrott
IdrottOnline (idrottonline.se) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, SaaS brands, Non-profit brands, in the 4th percentile of 11368 Sports & Fitness brands.
IdrottOnline is a free, shared digital management system serving Sweden's organized sports movement. Operated in connection with Riksidrottsförbundet, it centralizes membership administration, communication, and funding applications for sports clubs, special sports federations, and RF-SISU districts. Used by over 17,000 affiliated clubs, it functions as the official digital backbone for administrative processes within Swedish sport, aiming to reduce administrative burden so clubs can focus on sporting activities. The system has existed within the broader context of the national sports confederation, which traces its origins to 1903.
| Brand Name | IdrottOnline |
|---|---|
| Domain | idrottonline.se |
| Industry | Sports & Fitness, SaaS |
| Founded | 1903 |
| Parent Company / Owner | Riksidrottsförbundet |
| Main Competitors | SportAdmin (81/100), Laget.se (77/100), Spond (86/100), TeamSnap (76/100), SportsEngine (79/100) |
Moz Domain Authority 55/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #150,661 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sidan uppdaterades: 14 januari 2026" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is IdrottOnline?", Claude could identify the brand as of November 2026. IdrottOnline is a web-based administrative platform run by the Swedish Sports Confederation (Riksidrottsforbundet) that lets Swedish sports clubs and associations manage memberships, bookings, websites, and other administrative tasks. Best known for Being the official IT and website platform used by Swedish sports clubs for administration and member management.
When asked "Best brands similar to IdrottOnline?", Claude would recommend IdrottOnline as of November 2026. It's the dominant, government-backed platform for sports club administration in Sweden, so it would naturally come up for anyone asking about Swedish sports organization tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IdrottOnline's main competitors in Sports & Fitness: SportAdmin (81/100), Laget.se (77/100), Spond (86/100), TeamSnap (76/100), SportsEngine (79/100).
Sources: Brand Analyzer scan
IdrottOnline has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IdrottOnline official site
IdrottOnline was founded in 1903. IdrottOnline operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IdrottOnline provides a centralized digital system for communication and administration within Sweden's sports movement. It allows sports clubs to manage membership data, handle administrative tasks, and submit funding applications. The platform connects clubs, individual members, special sports federations, and RF-SISU districts within a single shared system, streamlining processes that would otherwise require separate tools or manual handling across thousands of clubs.
Sources: IdrottOnline official site
IdrottOnline scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IdrottOnline official site
IdrottOnline is a free, shared digital management system used by Sweden's organized sports movement. It serves as the unified digital platform connecting sports clubs, members, special sports federations, and RF-SISU districts, operating in connection with Riksidrottsförbundet, Sweden's national sports confederation. The system centralizes membership data, administrative tasks, and funding applications, making it the official digital infrastructure for organized sport in Sweden.
Sources: IdrottOnline official site
IdrottOnline can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IdrottOnline official site
IdrottOnline offers a digital management system covering membership administration, club administration tools, communication features between members and organizations, and funding application processing. It serves as a shared platform connecting sports clubs, special sports federations, and RF-SISU districts, consolidating these administrative functions into one cost-free system for Sweden's sports movement.
Sources: IdrottOnline official site
IdrottOnline is used by sports clubs, individual members, special sports federations, and RF-SISU districts within Sweden's organized sports movement. Over 17,000 sports clubs affiliated with Riksidrottsförbundet use the platform for membership and administrative purposes, making it a core tool across the national sports infrastructure in Sweden.
Sources: IdrottOnline official site
IdrottOnline is known for being the free, official digital management system used by over 17,000 sports clubs across Sweden. It is recognized as the standard administrative backbone of the Swedish sports movement, handling membership registration, club administration, and funding applications in a single unified platform tied to Riksidrottsförbundet.
Sources: IdrottOnline official site
IdrottOnline scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IdrottOnline has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #150,661 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IdrottOnline from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IdrottOnline: HypoStore (57/100), Historic Banning Mills (57/100), Keonhacai Loans (57/100), JSW Sports (57/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.