IELTS Brand Score: 80/100 — Brand-Ready tier

The world's most trusted English test

IELTS (ielts.org) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among Education brands, Other brands. Among 1215 Education brands analyzed, IELTS ranks in the 92th percentile (category average 68, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 80/100, AI Discoverability 81/100, Brand Authority 53/100.

Score breakdown — 7 dimensions

AI visibility

IELTS scores 54/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 45/100

Trust — 63/100

Recommendation likelihood — 60/100

Recommendations

Peer brands: Scribd (96/100), Cleveland Clinic (95/100), Coursera (95/100), Entrepreneur (95/100), Chess.com (94/100).