Reserveer bij de beste restaurants
TheFork (iens.nl) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Travel & Hospitality brands, Technology brands, in the 26th percentile of 13822 Food & Beverage brands.
TheFork, operating in the Netherlands as iens.nl, is an online restaurant discovery and reservation platform founded in 2009 and headquartered in Paris. Owned by Tripadvisor, it allows users to search for restaurants, view deals and special offers, and make reservations. The platform emphasizes ease of use, a loyalty program, and exclusive discounts, targeting consumers in the Netherlands who want to find and book dining experiences conveniently online.
| Brand Name | TheFork |
|---|---|
| Domain | iens.nl |
| Industry | Food & Beverage, Travel & Hospitality |
| Founded | 2009 |
| Headquarters | Paris |
| Parent Company / Owner | Tripadvisor |
| Main Competitors | OpenTable (89/100), Resy (85/100), Quandoo (83/100), Formitable (78/100), Zenchef (88/100) |
Moz Domain Authority 52/100 vs category average 42 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #566,104 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
TheFork has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Zoeken op deals en speciale aanbiedingen" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is TheFork?", Claude could identify the brand as of November 2026. TheFork (operating in the Netherlands under the iens.nl brand) is an online restaurant reservation platform that lets users discover restaurants, read reviews, and book tables, often with discounts for diners. Iens was a popular Dutch restaurant review site that was acquired and Best known for Online restaurant table reservations with diner discounts, operating as TheFork across Europe and as Iens in the Netherlands.
When asked "Best brands similar to TheFork?", Claude would recommend TheFork as of November 2026. It's one of the leading restaurant reservation platforms in Europe, so it's a natural mention alongside similar services like OpenTable.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TheFork's main competitors in Food & Beverage: OpenTable (89/100), Resy (85/100), Quandoo (83/100), Formitable (78/100), Zenchef (88/100).
Sources: Brand Analyzer scan
TheFork has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 19, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TheFork official site
TheFork was founded in 2009. TheFork operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
TheFork is headquartered in Paris. TheFork operates in the Food & Beverage category.
Sources: Wikidata
TheFork offers an online restaurant reservation service, allowing users to search for and book tables at various restaurants. It also provides access to deals and special offers on dining, as well as a loyalty program that rewards users with additional benefits for making reservations through the platform.
Sources: TheFork official site
TheFork scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: TheFork official site
TheFork, known in the Netherlands as iens.nl, is an online restaurant booking platform founded in 2009, headquartered in Paris, and owned by Tripadvisor. It helps users discover and reserve restaurants, offering deals, special offers, and a loyalty program as part of its service.
Sources: TheFork official site
TheFork enables users to search for restaurants, view and compare deals and special offers, and book reservations online. It operates as an online booking system connecting diners with restaurants, and includes a loyalty program that provides extra benefits for each reservation made through the platform.
Sources: TheFork official site
TheFork can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TheFork official site
TheFork is owned by or part of Tripadvisor. TheFork operates in the Food & Beverage category.
Sources: Wikidata
TheFork is known for its online restaurant reservation system and its focus on deals and special offers for diners. It is recognized as a platform that combines restaurant discovery with discounted dining opportunities and a loyalty program, operating under Tripadvisor's ownership.
Sources: TheFork official site
TheFork is popular because it offers an extensive selection of restaurants combined with exclusive deals and a loyalty program that rewards users for every reservation. Its focus on ease of use and finding both new and favorite eateries appeals to restaurant lovers and consumers in the Netherlands seeking convenient online booking options.
Sources: TheFork official site
TheFork is used by restaurant lovers and consumers in the Netherlands who are looking for an easy way to find and reserve dining spots, take advantage of deals, and discover new restaurants. Its target audience values convenience and promotional offers when choosing where to eat.
Sources: TheFork official site
TheFork scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TheFork has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #566,104 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify TheFork from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.