Le rendez-vous des professionnels du tourisme
IFTM (iftm.fr) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Marketing & Advertising brands, Other brands, in the 65th percentile of 13584 Travel & Hospitality brands.
IFTM (IFTM Top Resa) is a B2B trade show dedicated to the travel and tourism industry, founded in 1995. It brings together travel agencies, tour operators, exhibitors and industry partners from France and internationally to foster networking, business opportunities and sector development. The event is recognized as a leading meeting point for tourism professionals seeking to exchange ideas and build business relationships within the travel trade.
| Brand Name | IFTM |
|---|---|
| Domain | iftm.fr |
| Industry | Travel & Hospitality, Marketing & Advertising |
| Founded | 1995 |
| Headquarters | Macau |
| Main Competitors | ITB Berlin (72/100), World Travel Market (WTM London) (78/100), FITUR (44/100), IMEX Frankfurt (79/100), ATM Dubai (Arabian Travel Market) |
Moz Domain Authority 42/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #723,244 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IFTM Top Resa le rendez-vous des professionnels du Tourisme." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IFTM?", Claude could identify the brand as of October 2026. IFTM (IFTM Top Resa) is a major French B2B travel trade show held annually in Paris, bringing together travel industry professionals, tour operators, destinations, and tech providers. Best known for Being France's leading travel trade fair, held at Porte de Versailles in Paris.
When asked "Best brands similar to IFTM?", Claude would recommend IFTM as of October 2026. It's a well known industry event for anyone discussing major travel trade shows in Europe alongside ones like ITB Berlin or WTM London.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IFTM's main competitors in Travel & Hospitality: ITB Berlin (72/100), World Travel Market (WTM London) (78/100), FITUR (44/100), IMEX Frankfurt (79/100).
Sources: Brand Analyzer scan
IFTM has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IFTM official site
IFTM was founded in 1995. IFTM operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IFTM is headquartered in Macau. IFTM operates in the Travel & Hospitality category.
Sources: Wikidata
IFTM scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IFTM official site
IFTM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IFTM official site
IFTM scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IFTM has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #723,244 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IFTM from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IFTM: idealo (78/100), Indiana Convention Center & Lucas Oil Stadium (ICCLOS) (78/100), International Live Events Association (ILEA) (78/100), Il San Pietro di Positano (78/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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