You Shop. Your Charity Gets Money.
iGive (igive.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Non-profit brands, in the 79th percentile of 25943 E-commerce brands.
iGive is an online shopping platform, operating since 1997, that connects consumers with over 1,400 participating online retailers. When shoppers make purchases through iGive's links, a percentage of each sale is automatically donated to a cause of the shopper's choosing, at no additional cost to the buyer. The service is designed for everyday online shoppers who want to support charities, nonprofits, schools, or community organizations through their regular purchasing habits, as well as for organizations seeking alternative fundraising channels.
| Brand Name | iGive |
|---|---|
| Domain | igive.com |
| Industry | E-commerce, Non-profit |
| Founded | 1997 |
| Main Competitors | GoodShop (81/100), AmazonSmile (80/100), ShopRaise, ShopWithScrip |
Moz Domain Authority 55/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #111,217 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Since 1997 support your favorite cause when you shop 1,400 stores. Register today!" (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is iGive?", Claude could identify the brand as of October 2026. iGive.com is an online shopping portal that lets users raise money for a charity of their choice by shopping through its site, with participating retailers donating a percentage of each purchase to the user's selected cause. Best known for Letting shoppers earn charitable donations for nonprofits through everyday online purchases.
When asked "Best brands similar to iGive?", Claude would not surface iGive as of October 2026. It's a niche cause-based shopping rewards site rather than a major e-commerce player, so it wouldn't typically come up among top brand recommendations unless someone specifically asked about charity shopping portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
iGive's main competitors in E-commerce: GoodShop (81/100), AmazonSmile (80/100).
Sources: Brand Analyzer scan
iGive offers an online shopping portal that links to more than 1,400 participating retailers. Through this portal, shoppers can make purchases as they normally would, and a percentage of each sale is donated to a charity, nonprofit, school, or community cause selected by the shopper. The service also provides fundraising tools for organizations looking for new ways to raise money.
Sources: iGive official site
iGive is an online shopping and fundraising platform, established in 1997, that allows consumers to support charitable causes by shopping at participating online retailers. A portion of each purchase made through iGive's network is donated to a cause selected by the shopper, at no extra cost.
Sources: iGive official site
iGive has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 39, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: iGive official site
iGive connects shoppers with more than 1,400 participating online stores. When a user makes a purchase through iGive's links, a percentage of that purchase is automatically donated to the shopper's chosen charity, nonprofit, school, or community cause. The platform is free for shoppers to use and does not increase the price of items purchased.
Sources: iGive official site
iGive scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: iGive official site
iGive is known for being one of the longest-running online shopping fundraising services, operating since 1997, and for its network of over 1,400 participating retailers that donate a portion of purchase proceeds to causes chosen by shoppers.
Sources: iGive official site
iGive can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: iGive official site
iGive is used by everyday online shoppers who want to support charities, nonprofits, schools, or community causes without incurring additional costs. It is also used by nonprofit organizations and schools seeking alternative fundraising channels through consumer shopping activity.
Sources: iGive official site
iGive scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
iGive has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #111,217 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify iGive from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to iGive: IGGM (82/100), iDealwine (82/100), Ignite Visibility (82/100), Impact Analytics (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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