iGraal Brand Score: 91/100 - Iconic tier

N°1 du cashback en France

iGraal (igraal.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among E-commerce brands, Finance brands, in the 98th percentile of 11595 E-commerce brands.

AI Snapshot

iGraal is a French online cashback platform founded in 2006 and owned by M6 Digital Services. It allows consumers to earn money back on online purchases through cashback offers and verified promo codes from over 1,500 partner brands. The platform reports 12 million members and positions itself as the leading cashback service in France, targeting online shoppers seeking savings on internet purchases.

Key facts about iGraal
Brand NameiGraal
Domainigraal.com
IndustryE-commerce, Finance
Founded2006
Parent Company / OwnerM6 Digital Services
Main CompetitorsPoulpeo (82/100), Widilo, Rakuten (77/100), ShopBack, Cashback World (Lyoness)

Evidence

Moz Domain Authority 59/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #49,960 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

iGraal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Ne dépensez plus sans gagner ! Récupérez de l" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js, Cloudflare, WordPress.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know iGraal?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is iGraal?", Claude could identify the brand as of September 2026. iGraal is a French cashback and coupon platform that lets users earn money back on online purchases made through partner retailers, alongside offering promo codes and deals. Best known for Cashback shopping rewards in France and other European markets.

When asked "Best brands similar to iGraal?", Claude would recommend iGraal as of September 2026. It's a well established cashback service in France, so it would be relevant if someone asked for alternatives to sites like this in that market.

People Also Ask About iGraal

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are iGraal's main competitors?

iGraal's main competitors in E-commerce: Poulpeo (82/100), Rakuten (77/100).

Sources: Brand Analyzer scan

What products or services does iGraal offer?

iGraal offers cashback rewards and verified promo codes for online purchases made through its network of over 1,500 partner brands. Members earn money back on purchases across various categories of e-commerce when shopping through the iGraal platform.

Sources: iGraal official site

What is iGraal?

iGraal is an online cashback platform based in France, founded in 2006 and owned by M6 Digital Services. It enables consumers to earn money back on their online purchases through cashback rewards and verified promo codes offered by partner brands.

Sources: iGraal official site

When was iGraal founded?

iGraal was founded in 2006. iGraal operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does iGraal do?

iGraal provides cashback and verified promo codes for online purchases made through more than 1,500 partner brands. When members shop via iGraal's links, they receive a percentage of their purchase amount back as cashback, which can later be withdrawn or used.

Sources: iGraal official site

Does ChatGPT recommend iGraal?

iGraal scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: iGraal official site

What is iGraal known for?

iGraal is known for being a leading cashback platform in France, offering cashback rewards and verified promo codes across a large network of over 1,500 partner brands. It has built a member base of 12 million users since its founding in 2006.

Sources: iGraal official site

How can iGraal improve its AI discoverability?

iGraal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: iGraal official site

Who owns iGraal?

iGraal is owned by or part of M6 Digital Services. iGraal operates in the E-commerce category.

Sources: Wikidata

Who uses iGraal?

iGraal is used by online consumers in France who want to save money and earn cashback on their internet purchases. Its target audience includes everyday online shoppers looking to reduce costs through cashback rewards and promo codes.

Sources: iGraal official site

Recommendations

AI visibility

iGraal scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

iGraal has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is trust (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #49,960 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify iGraal from memory (September 2026) - a sign these signals are paying off.

Visibility - 73/100

Trust - 65/100

Recommendation likelihood - 79/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to iGraal: Ibotta (91/100), Huda Beauty (91/100), Instacart (91/100), Jigsaw (91/100), HotelsCombined (91/100), Jimdo (91/100).

Category leader: DHL (97/100).

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