The voice of hospitality worldwide
International Hotel & Restaurant Association (IH&RA) (ih-ra.com) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Food & Beverage brands, Non-profit brands, in the 17th percentile of 12019 Travel & Hospitality brands.
The International Hotel & Restaurant Association (IH&RA) is a global organization representing and advocating for the hospitality industry. It connects hotel and restaurant professionals worldwide, offering a network and platform for industry representation, networking, and insights. IH&RA positions itself as a leading voice for the collective interests of hospitality businesses internationally, serving hotel owners, restaurant operators, and hospitality executives seeking global representation and professional connections.
| Brand Name | International Hotel & Restaurant Association (IH&RA) |
|---|---|
| Domain | ih-ra.com |
| Industry | Travel & Hospitality, Food & Beverage |
| Main Competitors | American Hotel & Lodging Association (82/100), World Travel & Tourism Council (85/100), UNWTO (World Tourism Organization) (87/100), HOTREC (Hospitality Europe) (57/100), National Restaurant Association (89/100) |
Moz Domain Authority 39/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To represent, support, and advocate for the global hospitality industry, connecting hotel and restaurant professionals worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is International Hotel & Restaurant Association (IH&RA)?", Claude could identify the brand as of October 2026. The International Hotel & Restaurant Association is a long-standing global trade body representing national hotel and restaurant associations, hospitality companies, and suppliers, advocating for the industry's interests and hosting international congresses and events. Best known for being one of the oldest global federations representing the hotel and restaurant industry worldwide.
When asked "Best brands similar to International Hotel & Restaurant Association (IH&RA)?", Claude would recommend International Hotel & Restaurant Association (IH&RA) as of October 2026. It's a recognized legacy trade association in hospitality, so it would come up naturally in discussions of industry bodies or advocacy groups rather than consumer-facing hotel brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Hotel & Restaurant Association (IH&RA)'s main competitors in Travel & Hospitality: American Hotel & Lodging Association (82/100), World Travel & Tourism Council (85/100), UNWTO (World Tourism Organization) (87/100), HOTREC (Hospitality Europe) (57/100), National Restaurant Association (89/100).
Sources: Brand Analyzer scan
International Hotel & Restaurant Association (IH&RA) has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 12, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Hotel & Restaurant Association (IH&RA) official site
International Hotel & Restaurant Association (IH&RA) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: International Hotel & Restaurant Association (IH&RA) official site
IH&RA is an international non-profit association that represents and advocates for the global hospitality industry, connecting hotel and restaurant professionals across the world.
Sources: International Hotel & Restaurant Association (IH&RA) official site
International Hotel & Restaurant Association (IH&RA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Hotel & Restaurant Association (IH&RA) official site
IH&RA offers advocacy for the hospitality industry, a global networking platform connecting hotel and restaurant professionals, and industry insights. It serves as a representative body for the collective interests of hospitality businesses internationally.
Sources: International Hotel & Restaurant Association (IH&RA) official site
IH&RA's audience includes hotel owners, restaurant operators, hospitality executives, and other industry professionals who seek global representation, advocacy, and networking opportunities within the hospitality sector.
Sources: International Hotel & Restaurant Association (IH&RA) official site
IH&RA is known for serving as a leading international association that represents the collective voice and interests of the hospitality industry globally, uniting hotel and restaurant professionals through advocacy and networking.
Sources: International Hotel & Restaurant Association (IH&RA) official site
International Hotel & Restaurant Association (IH&RA) scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Hotel & Restaurant Association (IH&RA) has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify International Hotel & Restaurant Association (IH&RA) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Hotel & Restaurant Association (IH&RA): Hyatt Vacation Club (68/100), Hualing Group (68/100), IndRoute (68/100), Inscript (68/100).
A step up - brands to learn from: Zambia Travel (71/100), Yellow Dog Software (71/100).
Category leader: Cvent (97/100).
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