The voice of global hospitality
IH&RA (International Hotel and Restaurant Association) (ih-ra.org) scores 52 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Travel & Hospitality brands, Food & Beverage brands, Non-profit brands, in the 2nd percentile of 8778 Travel & Hospitality brands.
IH&RA (International Hotel and Restaurant Association) is a global trade association representing the hospitality industry, including hotels, restaurants, and their employees. It describes itself as the only international body covering the entire sector-spanning an estimated 10 million restaurants, 500,000 hotels, and 100 million employees worldwide. The organization provides advocacy, representation, and a network connecting industry stakeholders across major cities such as Geneva, Paris, Barcelona, Washington, Buenos Aires, Beijing, and Beirut.
| Brand Name | IH&RA (International Hotel and Restaurant Association) |
|---|---|
| Domain | ih-ra.org |
| Industry | Travel & Hospitality, Food & Beverage |
| Main Competitors | American Hotel & Lodging Association (82/100), National Restaurant Association (89/100), World Travel & Tourism Council (85/100), HOTREC (European Hospitality Association) (57/100), UNWTO (World Tourism Organization) (87/100) |
Moz Domain Authority 28/100 vs category average 45 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "THE WORLD OF HOSPITALITY: 10,000,000 restaurants 500,000 Hotels 100,000,000 Employees ONLY ONE ASSOCIATION COVER THEM" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IH&RA (International Hotel and Restaurant Association)?", Claude could identify the brand as of October 2026. IH&RA is a global trade association representing national and regional hotel and restaurant associations, aiming to advocate for the hospitality industry's interests on an international level and provide networking, advocacy, and education for its members. Best known for Being a global federation of national hotel and restaurant associations advocating for the hospitality industry worldwide.
When asked "Best brands similar to IH&RA (International Hotel and Restaurant Association)?", Claude would recommend IH&RA (International Hotel and Restaurant Association) as of October 2026. It's a recognized industry body that would come up naturally if someone asked about global hospitality trade associations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IH&RA (International Hotel and Restaurant Association)'s main competitors in Travel & Hospitality: American Hotel & Lodging Association (82/100), National Restaurant Association (89/100), World Travel & Tourism Council (85/100), HOTREC (European Hospitality Association) (57/100), UNWTO (World Tourism Organization) (87/100).
Sources: Brand Analyzer scan
IH&RA (International Hotel and Restaurant Association) has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA (International Hotel and Restaurant Association) scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA (International Hotel and Restaurant Association) is a global trade and advocacy organization that represents the worldwide hospitality industry, including hotels, restaurants, and their employees. It describes itself as the only association covering the entire sector on an international scale.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA (International Hotel and Restaurant Association) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA is known for positioning itself as the sole global association representing the entire hospitality industry, covering an estimated 10 million restaurants, 500,000 hotels, and 100 million employees worldwide.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA is used by hotel and restaurant owners, operators, industry professionals, and employees within the global hospitality sector who seek representation, advocacy, and connection through an international association.
Sources: IH&RA (International Hotel and Restaurant Association) official site
IH&RA (International Hotel and Restaurant Association) scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IH&RA (International Hotel and Restaurant Association) has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check, Claude could already identify IH&RA (International Hotel and Restaurant Association) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IH&RA (International Hotel and Restaurant Association): Hourse Rooms (52/100), Hire Cottage (52/100), Kindred Concierge (52/100), PlayAI (52/100).
A step up - brands to learn from: Zak Hotel (56/100), Top20 Travel AI (56/100).
Category leader: Cvent (97/100).
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