Proven Performance You Can Trust
IKO (iko.com) earns a Brand Analyzer score of 89 out of 100, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands. Among 4118 Manufacturing brands analyzed, IKO ranks in the 97th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 79/100, Brand Authority 66/100.
IKO is a global manufacturer and supplier of residential roofing products, including asphalt roofing shingles, insulation, and roofing accessories. The company positions itself as a trusted, globally recognized provider of roofing solutions for homeowners, contractors, and building professionals. IKO's mission centers on manufacturing high-quality roofing materials that customers can rely on, emphasizing durability, variety, and industry trust as core aspects of its value proposition.
| Brand Name | IKO |
|---|---|
| Domain | iko.com |
| Industry | Manufacturing, Real Estate |
| Main Competitors | GAF (90/100), Owens Corning (87/100), CertainTeed (76/100), Malarkey Roofing Products (78/100), TAMKO Building Products (76/100), Atlas Roofing Corporation |
Moz Domain Authority 50/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #122,920 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
IKO has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "IKO is a global leader in roof shingle manufacturing & supply of residential roofing products including asphalt roofing shingles, insulation & roof accessories." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
IKO scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IKO has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (58/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #122,920 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IKO from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is IKO?", Claude could identify the brand as of August 2026. IKO is a major manufacturer of roofing materials, including asphalt shingles, commercial roofing systems, and insulation products, with operations across North America and Europe. Best known for Residential asphalt roofing shingles.
When asked "Best brands similar to IKO?", Claude would recommend IKO as of August 2026. IKO is one of the largest and most established roofing shingle manufacturers, so it's a natural mention alongside brands like GAF and Owens Corning.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IKO's main competitors include GAF (90/100), Owens Corning (87/100), CertainTeed (76/100), Malarkey Roofing Products, TAMKO Building Products. These companies compete in the Manufacturing space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
IKO and GAF are competitors in Manufacturing. Brand Analyzer scores IKO at 89/100 and GAF at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
IKO offers asphalt roofing shingles, insulation products, and roofing accessories for residential construction and renovation.
Sources: IKO official site
Popular alternatives to IKO include GAF (90/100), Owens Corning (87/100), CertainTeed (76/100), Malarkey Roofing Products, TAMKO Building Products. Each is an established option in the Manufacturing space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
IKO is a global manufacturer and supplier of residential roofing products, including asphalt roofing shingles, insulation, and roofing accessories.
Sources: IKO official site
IKO has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 57, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IKO official site
IKO manufactures and supplies roofing products such as asphalt shingles, insulation, and roofing accessories for residential use, serving homeowners, roofing contractors, and building professionals.
Sources: IKO official site
IKO scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IKO official site
IKO's products are used by homeowners, roofing contractors, and building professionals who need durable, high-quality roofing materials and accessories.
Sources: IKO official site
IKO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IKO official site
IKO is known for being a global leader in the manufacturing of asphalt roofing shingles and related residential roofing products, with a reputation built on quality and industry trust.
Sources: IKO official site
Ranked closest to IKO: Coherent (89/100), IFS (89/100), Kyocera (89/100), Legrand (89/100).
A step up - brands to learn from: Yamaha Corporation (91/100), Universal Robots (91/100).
Category leader: MediaTek (96/100).