Clean Makeup That Performs
ILIA Beauty (iliabeauty.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Healthcare brands. Among 2530 E-commerce brands analyzed, ILIA Beauty ranks in the 92nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 94/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 92/100, AI Discoverability 79/100, Brand Authority 54/100.
ILIA Beauty is a clean beauty brand offering makeup and skincare products such as mascara, foundation, SPF-infused tints, and long-wear eyeliners. The company emphasizes clean, effective ingredient formulations that combine skincare benefits with high-performance makeup results. Positioned as a leader in the clean beauty space, ILIA targets beauty-conscious consumers who want non-toxic products without sacrificing performance. The brand operates as an e-commerce business, selling directly through its website, iliabeauty.com.
| Brand Name | ILIA Beauty |
|---|---|
| Domain | iliabeauty.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2024 |
| Headquarters | Paris |
| Main Competitors | RMS Beauty, Kosas, Beautycounter (79/100), Tower 28 Beauty, Kjaer Weis, Well People |
Moz Domain Authority 61/100 vs category average 32 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shop clean makeup from ILIA Beauty-featuring mascara, foundation, and more. Try ILIA’s clean beauty to make your skin look and feel alive." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ILIA Beauty scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ILIA Beauty has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify ILIA Beauty from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ILIA Beauty?", Claude could identify the brand as of August 2026. ILIA Beauty is a clean beauty brand known for makeup and skincare products that combine cosmetic performance with skincare ingredients, like their Super Serum Skin Tint SPF 40 and Multi-Stick products. They sell direct-to-consumer online as well as through retailers like Sephora Best known for Super Serum Skin Tint SPF 40, a tinted moisturizer/foundation hybrid with skincare benefits.
When asked "Best brands similar to ILIA Beauty?", Claude would recommend ILIA Beauty as of August 2026. It's a well-known clean beauty brand often recommended alongside brands like Kosas, Merit, and RMS Beauty for skin-tint foundations and clean makeup.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ILIA Beauty's main competitors include RMS Beauty, Kosas, Beautycounter (79/100), Tower 28 Beauty, Kjaer Weis. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ILIA Beauty and Beautycounter are competitors in E-commerce. Brand Analyzer scores ILIA Beauty at 83/100 and Beautycounter at 79/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ILIA Beauty include RMS Beauty, Kosas, Beautycounter (79/100), Tower 28 Beauty, Kjaer Weis. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ILIA Beauty has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 47, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ILIA Beauty official site
ILIA Beauty was founded in 2024. ILIA Beauty operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ILIA Beauty is headquartered in Paris. ILIA Beauty operates in the E-commerce category.
Sources: Wikidata
ILIA Beauty scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ILIA Beauty official site
ILIA Beauty offers makeup and skincare products including mascara, foundation, SPF-infused tinted products, and long-wear eyeliners. Its product line is formulated with clean, effective ingredients intended to provide both skincare benefits and high-performance makeup results such as coverage and color payoff.
Sources: ILIA Beauty official site
ILIA Beauty can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ILIA Beauty official site
ILIA Beauty develops and sells makeup and skincare products, including items like mascara, foundation, SPF-infused tints, and long-wear eyeliners. The company focuses on formulating these products with clean, non-toxic ingredients while maintaining high-performance results such as long wear and real coverage. Products are sold primarily through its e-commerce website.
Sources: ILIA Beauty official site
ILIA Beauty is a clean beauty company that produces makeup and skincare products formulated with clean, effective ingredients. It positions itself at the intersection of skincare and cosmetics, aiming to deliver both performance and skin health benefits.
Sources: ILIA Beauty official site
Ranked closest to ILIA Beauty: Hot Topic (83/100), Halfords (83/100), Kohl's (83/100), Kroger (83/100).
A step up - brands to learn from: Ulta Beauty (91/100), Staples (91/100).
Category leader: Klaviyo (97/100).