Discover New York State
I LOVE NY (iloveny.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Government brands, Media & Entertainment brands, in the 84th percentile of 2737 Travel & Hospitality brands.
I LOVE NY is the official tourism website for New York State, providing information on attractions, events, and destinations to help travelers plan vacations. It falls under the Travel & Hospitality, Government, and Media & Entertainment categories, serving as a comprehensive guide to sites and experiences throughout the state, from major cities to rural areas. The platform targets both domestic and international visitors seeking things to do and places to visit across New York.
| Brand Name | I LOVE NY |
|---|---|
| Domain | iloveny.com |
| Industry | Travel & Hospitality, Government |
| Main Competitors | Visit California (89/100), Visit Florida, Pure Michigan, Explore Georgia, Visit USA, TripAdvisor (97/100), Lonely Planet (97/100) |
Moz Domain Authority 73/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #81,589 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Plan your next vacation with things to do, top attractions, seasonal events, and places to visit across New York State." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is I LOVE NY?", Claude could identify the brand as of September 2026. I LOVE NY is the official tourism marketing brand and slogan for New York State, run by New York State's Division of Tourism to promote travel and attractions across the state. Best known for The iconic 'I LOVE NY' logo and slogan created by Milton Glaser in 1977.
When asked "Best brands similar to I LOVE NY?", Claude would recommend I LOVE NY as of September 2026. It's one of the most famous state tourism campaigns in the US and a go-to reference for iconic destination branding.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
I LOVE NY's main competitors in Travel & Hospitality: Visit California (89/100), TripAdvisor (97/100), Lonely Planet (97/100).
Sources: Brand Analyzer scan
I LOVE NY has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: I LOVE NY official site
I LOVE NY provides travelers with information on things to do, top attractions, seasonal events, and places to visit throughout New York State to help them plan vacations.
Sources: I LOVE NY official site
I LOVE NY scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: I LOVE NY official site
I LOVE NY offers travel planning information including guides to top attractions, seasonal events, and destinations across New York State, covering both urban and rural experiences.
Sources: I LOVE NY official site
I LOVE NY is the official tourism website and brand for New York State, offering an official guide to attractions, events, and destinations for travelers planning vacations across the state.
Sources: I LOVE NY official site
I LOVE NY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: I LOVE NY official site
I LOVE NY is used by travelers and vacationers, both domestic and international, who are seeking things to do, places to visit, and events across New York State.
Sources: I LOVE NY official site
I LOVE NY is known for being the official state tourism resource, offering guides to New York State's cities, countryside, attractions, and seasonal events for vacation planning.
Sources: I LOVE NY official site
I LOVE NY scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
I LOVE NY has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (22/100). It benefits from a global traffic rank of #81,589 (Tranco), a Moz Domain Authority of 73/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify I LOVE NY from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to I LOVE NY: Herschel Supply Co. (84/100), Landing (84/100), INIT (84/100), Instawork (84/100).
A step up - brands to learn from: Zipcar (91/100), Workaway (91/100).
Category leader: Cvent (97/100).
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