世界一のすき焼を目指して
Imahan (imahan.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 51st percentile of 14196 Food & Beverage brands.
Imahan (人形町今半) is a long-established Japanese restaurant brand founded in 1895 in Tokyo's Honjo district as a beef hot-pot (gyūnabe) shop. It became a Nihonbashi branch of Imahan and, after opening in Ningyocho in 1952, became independent in 1956 as 'Ningyocho Imahan.' The brand specializes in sukiyaki, shabu-shabu, teppanyaki steak, and charcoal-grilled yakiniku using carefully selected Japanese black wagyu beef. Beyond its restaurants, it operates mail-order sales, delivery bento, and meat/delicatessen shops, combining traditional hospitality with quality beef sourcing.
| Brand Name | Imahan |
|---|---|
| Domain | imahan.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1895 (Meiji 28) |
| Headquarters | Ningyocho, Tokyo, Japan |
| Main Competitors | Asakusa Imahan (50/100), Mouriya (63/100), Zakuro (54/100), Chimoto, Sukiyaki Suetomi |
Moz Domain Authority 44/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #467,772 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "明治28年、東京本所に牛鍋屋として創業。今半の日本橋支店として昭和27年この地に暖簾を掲げ人形町今半本店として昭和31年に独立。人形町今半。牛肉の目利きにこだわった、すき焼き、しゃぶしゃぶ、鉄板焼ステーキ、炭火焼肉のレストラン事業をはじめ、通信販売、宅配弁当、精肉惣菜店など、上質な料理とサービスを提供。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Imahan?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Imahan, likely because it's a small or new company in the Food & Beverage space without much presence in my training data.
When asked "Best brands similar to Imahan?", Claude would not surface Imahan as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Imahan's main competitors in Food & Beverage: Asakusa Imahan (50/100), Mouriya (63/100), Zakuro (54/100).
Sources: Brand Analyzer scan
Imahan offers restaurant dining featuring sukiyaki, shabu-shabu, teppanyaki steak, and charcoal-grilled yakiniku made with selected Japanese black wagyu beef. It also provides mail-order (tsūhan) sales of beef products, delivery bento meals, and retail meat and prepared-food (sōzai) shops.
Sources: Imahan official site
Imahan, formally Ningyocho Imahan, is a historic Japanese restaurant brand founded in 1895 in Tokyo as a beef hot-pot (gyūnabe) shop. It later became a branch of the Nihonbashi Imahan chain and gained independence in 1956 under the name Ningyocho Imahan. Today it operates restaurants specializing in premium wagyu beef dishes such as sukiyaki, shabu-shabu, teppanyaki steak, and charcoal-grilled yakiniku, alongside mail-order sales, delivery bento, and meat/delicatessen retail.
Sources: Imahan official site
Imahan has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 48, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Imahan official site
Imahan operates restaurants serving sukiyaki, shabu-shabu, teppanyaki steak, and charcoal-grilled yakiniku made with carefully selected Japanese black wagyu beef. It also runs a mail-order business, a delivery bento service, and meat and prepared-food (sōzai) retail shops, providing both dine-in experiences and takeaway or home-delivered products centered on high-quality beef.
Sources: Imahan official site
Imahan scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Imahan official site
Imahan is known for its long heritage dating back to 1895 as one of Tokyo's original gyūnabe (beef hot-pot) establishments, and for its meticulous selection ('medial expertise') of Japanese black wagyu beef used in its signature sukiyaki and shabu-shabu dishes. Its Ningyocho location, established as an independent entity in 1956, is particularly associated with traditional, high-end Japanese beef cuisine.
Sources: Imahan official site
Imahan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Imahan official site
Imahan's customers include families seeking high-quality wagyu dining experiences, individuals searching for premium gift items, and people marking anniversaries or traditional Japanese celebrations who value quality beef cuisine and established culinary heritage.
Sources: Imahan official site
Imahan scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Imahan has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #467,772 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Imahan from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Imahan: iLaks (75/100), Humphry Slocombe (75/100), International Wine Challenge (IWC) (75/100), interpack (75/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.