Finding the right match, safely
Werfen (Immucor) (immucor.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 49th percentile of 7806 Healthcare brands.
Immucor, part of Werfen, is a company based in Norcross, United States, that develops transfusion and transplantation diagnostic products. Its offerings are designed to help ensure that patients requiring blood or organ matches receive safe, accessible, and affordable diagnostic solutions. The company serves hospital blood banks, transfusion laboratories, donor centers, and reference laboratories, positioning itself as a global provider trusted by healthcare professionals involved in blood and organ matching.
| Brand Name | Werfen (Immucor) |
|---|---|
| Domain | immucor.com |
| Industry | Healthcare, Other |
| Headquarters | Norcross |
| Parent Company / Owner | Werfen |
| Main Competitors | Grifols (89/100), Bio-Rad Laboratories (68/100), Ortho Clinical Diagnostics (75/100), Quotient Limited, Thermo Fisher Scientific (90/100), Bio-Techne (CTL/One Lambda) (79/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,538,428 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We are dedicated to offering products that enable patients in need of blood or an organ to receive the right match that is safe, accessible, and affordable." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Werfen (Immucor)?", Claude could identify the brand as of September 2026. Immucor is a diagnostics company specializing in transfusion medicine, immunohematology, and molecular blood typing solutions used by blood banks and hospitals worldwide, and it was acquired by Werfen (a Spanish diagnostics and healthcare company) in 2021. Best known for Blood typing and transfusion diagnostics, particularly reagents and instruments for immunohematology testing.
When asked "Best brands similar to Werfen (Immucor)?", Claude would recommend Werfen (Immucor) as of September 2026. Immucor is a well established name in transfusion diagnostics and would naturally come up alongside companies like Ortho Clinical Diagnostics or Grifols when discussing blood banking and immunohematology brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Werfen (Immucor)'s main competitors in Healthcare: Grifols (89/100), Bio-Rad Laboratories (68/100), Ortho Clinical Diagnostics (75/100), Thermo Fisher Scientific (90/100), Bio-Techne (CTL/One Lambda) (79/100).
Sources: Brand Analyzer scan
Werfen (Immucor) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 33, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Werfen (Immucor) official site
Werfen (Immucor) is headquartered in Norcross. Werfen (Immucor) operates in the Healthcare category.
Sources: Wikidata
Werfen (Immucor) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Werfen (Immucor) official site
Werfen (Immucor) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Werfen (Immucor) official site
Werfen (Immucor) offers transfusion and transplantation diagnostic products designed to determine compatibility between blood or organ donors and recipients. These products are used by hospital blood banks, transfusion laboratories, donor centers, and reference laboratories to support safe and accurate patient matching.
Sources: Werfen (Immucor) official site
Werfen (Immucor)'s products are used by hospital blood banks, transfusion laboratories, donor centers, reference laboratories, and healthcare professionals involved in blood and organ matching.
Sources: Werfen (Immucor) official site
Werfen (Immucor) is a company based in Norcross, United States, that specializes in transfusion and transplantation diagnostic products. It operates as part of Werfen, a global diagnostics company, and focuses on helping ensure safe blood and organ matches for patients.
Sources: Werfen (Immucor) official site
Werfen (Immucor) develops and provides diagnostic products used to match patients with safe, accessible, and affordable blood transfusions and organ transplants. Its solutions are used by laboratories and donor centers to verify compatibility between donors and recipients before transfusion or transplantation procedures.
Sources: Werfen (Immucor) official site
Werfen (Immucor) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Werfen (Immucor) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,538,428 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Werfen (Immucor) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Werfen (Immucor): Icron (76/100), Hyro (76/100), Inception Fertility (76/100), InsideDesk (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.