L'agence immobilière en ligne à frais fixes
Imop (imop.fr) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 75th percentile of 14578 Real Estate brands.
Imop (imop.fr) is a French online real estate agency that helps individuals sell or buy property in France. It positions itself as an economical alternative to traditional agencies, offering fixed fees starting at 5,900€ payable only upon successful sale, combined with local market expertise and full support throughout the transaction, aiming to achieve the best net price for sellers in under 30 days.
| Brand Name | Imop |
|---|---|
| Domain | imop.fr |
| Industry | Real Estate |
| Main Competitors | Welmo (54/100), Hosman (71/100), Liberkeys (74/100), iad France, SeLoger (72/100), Capifrance, Proprietes-privees.com |
Moz Domain Authority 34/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,607,974 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "► Imop vend votre bien au meilleur prix. Frais fixes dès 5900€ au succès. Estimation gratuite, suivi complet, expertise locale pour une vente sereine" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Imop?", Claude could not identify the brand as of November 2026. I don't recognize Imop as a specific company, likely because it's a small or niche French real estate business with limited presence in my training data.
When asked "Best brands similar to Imop?", Claude would not surface Imop as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Imop's main competitors in Real Estate: Welmo (54/100), Hosman (71/100), Liberkeys (74/100), SeLoger (72/100).
Sources: Brand Analyzer scan
Imop has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 46, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Imop official site
Imop offers real estate sales services including free property estimation, assistance in selling residential property at the best market price, local market expertise, and complete follow-up support throughout the transaction, all under a fixed-fee pricing model starting at 5,900€ payable upon successful sale.
Sources: Imop official site
Imop assists property owners in selling their real estate at the best possible price. It provides free property estimations, local market expertise, and full support throughout the sales process, charging a fixed fee starting at 5,900€ that is only paid upon successful sale.
Sources: Imop official site
Imop scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Imop official site
Imop is a French online real estate agency (imop.fr) that helps individuals sell or buy property in France. It differentiates itself from traditional agencies by charging fixed fees rather than percentage-based commissions.
Sources: Imop official site
Imop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Imop official site
Imop is known for its fixed-fee pricing model starting at 5,900€, paid only upon successful sale, as an alternative to traditional percentage-based real estate agency commissions in France.
Sources: Imop official site
Imop is used by individuals (particuliers) in France who want to sell or buy real estate while minimizing costs, and who still want professional, locally-informed support throughout the transaction process.
Sources: Imop official site
Imop scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Imop has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,607,974 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify Imop from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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