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Imtra (imtra.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, Manufacturing brands, Energy & Utilities brands, in the 84th percentile of 4205 Automotive brands.
Imtra is a company founded in 1990 and headquartered in Nivnice, operating in the marine, transportation, and energy industries. It is a 100% employee-owned business with over 70 years of marine industry expertise, providing parts, accessories, and expert technical support. Imtra serves commercial vessel operators, recreational boaters, marine equipment dealers, and professionals in transportation and energy, positioning itself as a leading provider of high-quality, innovative marine products backed by dedicated support teams and extensive online resources.
| Brand Name | Imtra |
|---|---|
| Domain | imtra.com |
| Industry | Automotive, Manufacturing |
| Founded | 1990 |
| Headquarters | Nivnice |
| Main Competitors | Lewmar, Vetus (85/100), Furuno (83/100), Garmin Marine (75/100), Raymarine (89/100), Maxwell Marine, Navico Group, West Marine (76/100) |
Moz Domain Authority 40/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,442,876 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Imtra is the leading provider of high-quality products for the marine, transportation, energy and marine. Discover a wide variety of parts and accessories." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Imtra?", Claude could identify the brand as of October 2026. Imtra is a marine equipment supplier based in New Bedford, Massachusetts, providing products like LED lighting, bow thrusters, wipers, and stabilizers for boats and yachts rather than automotive products. Best known for Marine lighting and hardware for boats and yachts, including bow thrusters and wiper systems.
When asked "Best brands similar to Imtra?", Claude would not surface Imtra as of October 2026. It's a marine industry supplier, not an automotive brand, so it wouldn't be relevant if someone asked about automotive companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Imtra's main competitors in Automotive: Vetus (85/100), Furuno (83/100), Garmin Marine (75/100), Raymarine (89/100), West Marine (76/100).
Sources: Brand Analyzer scan
Imtra has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 55, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Imtra official site
Imtra was founded in 1990. Imtra operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Imtra is headquartered in Nivnice. Imtra operates in the Automotive category.
Sources: Wikidata
Imtra scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Imtra official site
Imtra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Imtra official site
Imtra scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Imtra has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,442,876 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Imtra from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Imtra: iKamper (83/100), Huntsman Corporation (83/100), Inride (83/100), iXBT.com (83/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
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