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INA (ina.hr) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Other brands, in the 76th percentile of 9048 Energy & Utilities brands.
INA is a Croatian energy company founded in 1945, engaged in the exploration, production, refining, and marketing of oil and gas products. It operates an integrated business model that spans upstream exploration and production, refining operations, and a retail network. INA serves individual consumers, businesses, and industries requiring fuel and energy products primarily in Croatia and the surrounding region, positioning itself as a leading regional energy provider.
| Brand Name | INA |
|---|---|
| Domain | ina.hr |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1945 |
| Main Competitors | MOL Group (82/100), OMV (90/100), Petrol Group (65/100), Lukoil (86/100), Eni (90/100), Shell (92/100) |
Ranked #165,215 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
INA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "INA is dedicated to the exploration, production, refining, and marketing of oil and gas products to meet the energy needs of its customers." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INA?", Claude could identify the brand as of October 2026. INA is Croatia's leading oil and gas company, engaged in exploration and production of crude oil and natural gas, refining, and retail distribution of petroleum products across Southeast Europe. Best known for Being Croatia's national oil and gas company with a strong retail fuel station network.
When asked "Best brands similar to INA?", Claude would recommend INA as of October 2026. It's a well-known regional energy player, especially relevant if someone asks about major oil and gas companies in Croatia or the Balkans.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INA's main competitors in Energy & Utilities: MOL Group (82/100), OMV (90/100), Petrol Group (65/100), Lukoil (86/100), Eni (90/100).
Sources: Brand Analyzer scan
INA has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 21, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INA official site
INA was founded in 1945. INA operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INA offers oil and gas exploration and production, refining of crude oil into fuel and petroleum products, and retail sales of these products through its network of stations and outlets, serving the energy needs of consumers, businesses, and industries.
Sources: INA official site
INA scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INA official site
INA is a Croatian energy company founded in 1945 that engages in the exploration, production, refining, and marketing of oil and gas products. It operates as an integrated oil and gas business with a retail network, serving customers in Croatia and the surrounding region.
Sources: INA official site
INA explores for and produces oil and gas, refines crude oil into fuel and other petroleum products, and markets these products through an extensive retail network. It provides energy solutions and customer services to individual consumers, businesses, and industries across Croatia and the surrounding region.
Sources: INA official site
INA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INA official site
INA's customers include individual consumers, businesses, and industries that require fuel, energy products, and related retail services, primarily located in Croatia and the surrounding region.
Sources: INA official site
INA is known for being a regional energy company that combines oil and gas exploration, production, and refining with a wide retail network, making it a leading provider of fuel and energy products in Croatia and neighboring areas.
Sources: INA official site
INA scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INA has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (21/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #165,215 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INA: IMT Atlantique (80/100), Implico (80/100), Inenco (80/100), InfoSense (80/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
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