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IND (Immigratie- en Naturalisatiedienst) (ind.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Legal brands, in the 85th percentile of 13294 Government brands.
IND (Immigratie- en Naturalisatiedienst) is the official Dutch government agency responsible for evaluating applications from people who wish to live in the Netherlands or acquire Dutch citizenship. Founded in 1947, it processes requests for residence permits, extensions, and naturalization procedures. As a government body, it serves as the central authority overseeing immigration and naturalization matters within the Netherlands, acting as the primary point of contact for individuals navigating these legal processes.
| Brand Name | IND (Immigratie- en Naturalisatiedienst) |
|---|---|
| Domain | ind.nl |
| Industry | Government, Legal |
| Founded | 1947 |
| Main Competitors | Rijksdienst Caribisch Nederland |
Moz Domain Authority 59/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #51,290 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
IND (Immigratie- en Naturalisatiedienst) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "De IND beoordeelt alle aanvragen van mensen die in Nederland willen wonen of Nederlander willen worden." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IND (Immigratie- en Naturalisatiedienst)?", Claude could identify the brand as of October 2026. The IND is the Dutch Immigration and Naturalisation Service, the government agency under the Ministry of Justice and Security responsible for handling applications for asylum, residence permits, visas, and Dutch citizenship. Best known for Processing immigration, asylum, and naturalization applications in the Netherlands.
When asked "Best brands similar to IND (Immigratie- en Naturalisatiedienst)?", Claude would recommend IND (Immigratie- en Naturalisatiedienst) as of October 2026. It's the official and only body handling Dutch immigration matters, so it's essential to mention for anyone asking about Dutch immigration or similar government immigration services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IND (Immigratie- en Naturalisatiedienst) has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 26, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
IND (Immigratie- en Naturalisatiedienst) was founded in 1947. IND (Immigratie- en Naturalisatiedienst) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IND (Immigratie- en Naturalisatiedienst) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
IND (Immigratie- en Naturalisatiedienst) is the official Dutch government agency responsible for immigration and naturalization matters in the Netherlands. It evaluates all applications from people who want to live in the Netherlands or become Dutch citizens. Founded in 1947, it operates as part of the Dutch government and falls under the Government and Legal categories.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
IND (Immigratie- en Naturalisatiedienst) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
The IND offers services related to applying for, extending, and managing residence permits, as well as processing naturalization procedures for people seeking Dutch citizenship. It functions as the central platform for these immigration-related government services in the Netherlands.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
The IND is used by people who want to live in the Netherlands, individuals seeking to apply for or extend a residence permit, and those who wish to become Dutch citizens through naturalization.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
The IND is known for being the official Dutch government body that decides on residence permit applications and naturalization requests. It is the central authority people in the Netherlands must go through when seeking to live in the country or obtain Dutch citizenship.
Sources: IND (Immigratie- en Naturalisatiedienst) official site
IND (Immigratie- en Naturalisatiedienst) scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IND (Immigratie- en Naturalisatiedienst) has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #51,290 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IND (Immigratie- en Naturalisatiedienst) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IND (Immigratie- en Naturalisatiedienst): Indiana Landmarks (81/100), impots.gouv.fr (81/100), Indy Chamber (81/100), INFODAS (81/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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