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Indeed (indeed.ca) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Other brands, in the 86th percentile of 55606 Technology brands.
Indeed is a worldwide job listing search engine founded in 2004, headquartered in Austin, and owned by Recruit Holdings. It aggregates millions of job listings from thousands of job boards, newspapers, classifieds, and company websites into a single searchable platform. Described as the #1 job site in Canada, Indeed serves job seekers ranging from entry-level to professional roles, as well as employers seeking to post job openings, both in Canada and globally.
| Brand Name | Indeed |
|---|---|
| Domain | indeed.ca |
| Industry | Technology, Other |
| Founded | 2004 |
| Headquarters | Austin |
| Parent Company / Owner | Recruit Holdings |
| Main Competitors | LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), SimplyHired (84/100), Workopolis (82/100) |
Moz Domain Authority 52/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #337,482 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Indeed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Job Search by Indeed. The #1 job site in Canada. Search millions of jobs from thousands of job boards, newspapers, classifieds and company websites on indeed.com" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Indeed?", Claude could identify the brand as of October 2026. Indeed is a major job search and recruitment platform where people can search job listings, post resumes, and employers can advertise openings or search for candidates; indeed.ca is its Canadian site. Best known for being one of the world's largest job search engines, aggregating job listings from company sites and job boards.
When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of October 2026. It's one of the top names in online job search, so it would naturally come up if someone asked about similar job platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indeed's main competitors in Technology: LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).
Sources: Brand Analyzer scan
Indeed offers a job search platform that aggregates listings from thousands of job boards, newspapers, classifieds, and company websites, serving both job seekers searching for employment and employers looking to post job openings.
Sources: Indeed official site
Indeed is an American worldwide job listing search engine founded in 2004, headquartered in Austin, and owned by Recruit Holdings. It is described as the #1 job site in Canada, aggregating job postings from a wide variety of sources into one searchable platform.
Sources: Indeed official site
Indeed has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 30, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indeed official site
Indeed was founded in 2004. Indeed operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indeed is headquartered in Austin. Indeed operates in the Technology category.
Sources: Wikidata
Indeed aggregates millions of job listings from thousands of job boards, newspapers, classifieds, and company websites into a single searchable platform, allowing job seekers to search for employment opportunities and employers to post job openings.
Sources: Indeed official site
Indeed scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Indeed official site
Indeed is known for being the #1 job site in Canada and a leading worldwide job search engine, recognized for aggregating job listings from a vast number of sources into one centralized, searchable platform.
Sources: Indeed official site
Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indeed official site
Indeed is used by job seekers across Canada and globally, spanning entry-level to professional roles, as well as by employers seeking to post job openings and find candidates.
Sources: Indeed official site
Indeed is owned by or part of Recruit Holdings. Indeed operates in the Technology category.
Sources: Wikidata
Indeed is popular because it aggregates millions of job listings from thousands of job boards, newspapers, classifieds, and company websites into one searchable platform, offering job seekers broad reach and convenience, and is recognized as the #1 job site in Canada.
Sources: Indeed official site
Indeed scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indeed has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #337,482 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Indeed from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Indeed: Imply (84/100), Impel (84/100), IndoorAtlas (84/100), inDrive (84/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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