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Indeed (indeed.co.uk) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Other brands, in the 92nd percentile of 21961 SaaS brands.
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin. Owned by Recruit Holdings, it operates indeed.co.uk as part of its global platform, allowing job seekers to search millions of listings while offering CV tools and company reviews. Indeed serves job seekers at all career stages and employers across industries, positioning itself as an all-in-one platform for job search, career resources, and hiring support.
| Brand Name | Indeed |
|---|---|
| Domain | indeed.co.uk |
| Industry | SaaS, Technology |
| Founded | 2004 |
| Headquarters | Austin |
| Parent Company / Owner | Recruit Holdings |
| Main Competitors | LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), Reed (91/100), Totaljobs (84/100) |
Moz Domain Authority 70/100 vs category average 36 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #135,632 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Indeed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more, were with you every step of the …" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Indeed?", Claude could identify the brand as of September 2026. Indeed is one of the world's largest job search and recruitment platforms, letting job seekers browse and apply to listings while employers post jobs, screen candidates, and manage hiring. Best known for being one of the biggest online job search engines globally.
When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of September 2026. It's a top-of-mind, widely used platform for job searching and recruitment, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indeed's main competitors in SaaS: LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).
Sources: Brand Analyzer scan
Indeed offers a job search engine with millions of listings, tools for creating and uploading CVs, and access to company reviews written by employees. It also provides services for employers to post job openings and search for candidates, supporting both sides of the hiring process.
Sources: Indeed official site
Indeed is an American worldwide job listing search engine, founded in 2004 and headquartered in Austin, that connects job seekers with millions of job opportunities. It operates as part of Recruit Holdings and provides a platform for job search, CV creation, and company reviews for users worldwide, including through its UK site indeed.co.uk.
Sources: Indeed official site
Indeed has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 58, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indeed official site
Indeed was founded in 2004. Indeed operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indeed is headquartered in Austin. Indeed operates in the SaaS category.
Sources: Wikidata
Indeed aggregates and lists millions of job postings from employers and other sources, allowing users to search for jobs by keyword, location, and other filters. It also provides tools for building and uploading CVs, applying to jobs directly through the platform, and reading company reviews to help job seekers evaluate potential employers. For employers, Indeed offers tools to post jobs and find candidates.
Sources: Indeed official site
Indeed scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Indeed official site
Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indeed official site
Indeed is owned by or part of Recruit Holdings. Indeed operates in the SaaS category.
Sources: Wikidata
Indeed is used by job seekers at all career stages, from entry-level candidates to experienced professionals, looking for employment opportunities across various industries. It is also used by employers of different sizes and sectors who want to post job openings and find suitable candidates.
Sources: Indeed official site
Indeed is known for being one of the largest online job search engines, offering access to millions of job listings from across the web. It is also recognized for its CV tools and company review features, which help job seekers research employers before applying.
Sources: Indeed official site
Indeed scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indeed has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #135,632 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Indeed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Indeed: Indeed (87/100), Incode (87/100), INE (87/100), Infosys (87/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
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