Indeed Brand Score: 81/100 - Strong Brand tier

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Indeed (indeed.fr) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Technology brands, in the 78th percentile of 15278 Other brands.

AI Snapshot

Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin, Texas. Owned by Recruit Holdings, it aggregates millions of job postings from numerous sources, allowing job seekers to search and apply for positions while enabling companies to post openings and recruit talent. Indeed positions itself as a comprehensive, free-to-use platform serving job seekers across all industries and experience levels, as well as businesses seeking to hire.

Key facts about Indeed
Brand NameIndeed
Domainindeed.fr
IndustryOther, Technology
Founded2004
HeadquartersAustin
Parent Company / OwnerRecruit Holdings
Main CompetitorsLinkedIn (84/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), Welcome to the Jungle (75/100), Pôle emploi (77/100), SimplyHired (84/100)

Evidence

Moz Domain Authority 64/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Êtes-vous à la prochaine étape de votre carrière ? Sur Indeed, accédez à des millions d" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Indeed?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Indeed?", Claude could identify the brand as of September 2026. Indeed is one of the world's largest job search engines and recruitment platforms, aggregating job listings from company websites and other job boards while also allowing employers to post jobs directly. Indeed.fr is its French version, serving the French job market. Best known for Being the world's most-used job search website, aggregating millions of job listings globally.

When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of September 2026. Indeed is a top-of-mind, widely recognized leader in online job search, so it would naturally come up when discussing similar brands.

People Also Ask About Indeed

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Indeed's main competitors?

Indeed's main competitors in Other: LinkedIn (84/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).

Sources: Brand Analyzer scan

What is Indeed?

Indeed is an American worldwide job listing search engine founded in 2004, headquartered in Austin, Texas, and owned by Recruit Holdings. It aggregates job postings from numerous sources into a single platform.

Sources: Indeed official site

When was Indeed founded?

Indeed was founded in 2004. Indeed operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Indeed headquartered?

Indeed is headquartered in Austin. Indeed operates in the Other category.

Sources: Wikidata

What does Indeed do?

Indeed centralizes millions of job listings gathered from many sources, allowing job seekers to search, filter, and apply for positions, while giving employers a place to post openings and connect with candidates.

Sources: Indeed official site

What products or services does Indeed offer?

Indeed offers a job search engine that aggregates millions of job listings from various sources, providing tools for job seekers to search and apply for positions, and for companies to post job openings and recruit candidates.

Sources: Indeed official site

Does ChatGPT recommend Indeed?

Indeed scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Indeed official site

Who uses Indeed?

Indeed is used by job seekers across all sectors and experience levels, as well as by companies looking to recruit talent.

Sources: Indeed official site

How can Indeed improve its AI discoverability?

Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Indeed official site

What is Indeed known for?

Indeed is known for being one of the most comprehensive job search engines, offering free access to a vast, aggregated database of job listings from across the web.

Sources: Indeed official site

Who owns Indeed?

Indeed is owned by or part of Recruit Holdings. Indeed operates in the Other category.

Sources: Wikidata

Recommendations

AI visibility

Indeed scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Indeed has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 64/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Indeed from memory (September 2026) - a sign these signals are paying off.

Visibility - 25/100

Trust - 58/100

Recommendation likelihood - 64/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Indeed: Inc Authority (81/100), Immihelp (81/100), India Book of Records (81/100), Indian Shelf (81/100).

A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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