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Indeed (indeed.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, Other brands, in the 38th percentile of 54520 Technology brands.
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin, Texas. Owned by Recruit Holdings, it aggregates job vacancies from numerous sources into a single searchable platform. The site allows job seekers to search for opportunities by keyword, role, and location, while also enabling employers to advertise vacancies and find candidates. Indeed positions itself as a leading job search platform offering a wide selection of listings and tools to simplify the hiring and job-hunting process.
| Brand Name | Indeed |
|---|---|
| Domain | indeed.nl |
| Industry | Technology, SaaS |
| Founded | 2004 |
| Headquarters | Austin |
| Parent Company / Owner | Recruit Holdings |
| Main Competitors | LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), SimplyHired (84/100), Google for Jobs, Nationale Vacaturebank (60/100) |
Moz Domain Authority 45/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #512,113 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We gebruiken cookies om content en advertenties te personaliseren, traffic te analyseren en onze" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Indeed?", Claude could identify the brand as of November 2026. Indeed is one of the world's largest online job search platforms, letting users search job listings aggregated from company career sites and other job boards, while also allowing employers to post jobs and sponsor listings. Indeed.nl is simply its Dutch-market version, serving th Best known for Being the leading job search engine and aggregator used worldwide for finding employment.
When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of November 2026. It's one of the most widely used and recognized job search platforms globally, so it's a natural mention for anyone asking about top job search sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indeed's main competitors in Technology: LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).
Sources: Brand Analyzer scan
Indeed offers a job search platform that aggregates job vacancies from numerous sources, allowing users to search by keyword, role, and location. It also provides tools for employers to post and advertise job vacancies and search for candidates, serving both sides of the employment marketplace.
Sources: Indeed official site
Indeed is an American worldwide job listing search engine founded in 2004, headquartered in Austin, Texas, and owned by Recruit Holdings. It operates as a job search platform that aggregates vacancies from countless sources into a single searchable database for job seekers and employers.
Sources: Indeed official site
Indeed has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 39, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indeed official site
Indeed was founded in 2004. Indeed operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indeed is headquartered in Austin. Indeed operates in the Technology category.
Sources: Wikidata
Indeed aggregates job vacancies from numerous sources into one searchable platform, allowing job seekers to search for employment opportunities based on keywords, job roles, and locations. It also provides employers with tools to advertise vacancies and find suitable candidates, functioning as a connector between job seekers and employers.
Sources: Indeed official site
Indeed scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Indeed official site
Indeed is used by job seekers looking for employment opportunities and by employers seeking to advertise job vacancies and find candidates.
Sources: Indeed official site
Indeed is known for being a leading job search engine that offers one of the widest selections of job vacancies by aggregating listings from countless sources into a single, easily searchable platform for job seekers worldwide.
Sources: Indeed official site
Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indeed official site
Indeed is owned by or part of Recruit Holdings. Indeed operates in the Technology category.
Sources: Wikidata
Indeed is popular because it aggregates vacancies from countless sources into one platform, making it easier for job seekers to search for relevant opportunities by keyword, role, and location. Its positioning as the leading job search engine with a wide selection of listings and simplified tools contributes to its widespread use among both job seekers and employers.
Sources: Indeed official site
Indeed scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indeed has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #512,113 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Indeed from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Indeed: incident.io (74/100), Inbound Logistics (74/100), Indep (74/100), IndiaResults.com (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.