Portal Informasi Resmi Indonesia
Indonesia.go.id (indonesia.go.id) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Media & Entertainment brands, in the 15th percentile of 11660 Government brands.
Indonesia.go.id is the official government portal of Indonesia, providing citizens, institutions, media, and international audiences with access to official news, public services, and up-to-date government information. Launched as part of the state's digital information infrastructure, it serves as a centralized, authoritative source connecting the Indonesian government with the public, offering a single point of access to official announcements, service listings, and current developments across government sectors.
| Brand Name | Indonesia.go.id |
|---|---|
| Domain | indonesia.go.id |
| Industry | Government, Media & Entertainment |
| Founded | 1945 |
| Parent Company / Owner | Pemerintah Indonesia (Government of Indonesia) |
| Main Competitors | USA.gov (88/100), GOV.UK (76/100), Singapore Government (gov.sg) (75/100), India.gov.in (68/100), Malaysia.gov.my |
Moz Domain Authority 59/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,066,930 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Indonesia.go.id appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Portal resmi informasi pemerintah Indonesia. Akses berita, layanan, dan informasi terkini dari pemerintah." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Indonesia.go.id?", Claude could identify the brand as of October 2026. Indonesia.go.id is the official national portal of the Indonesian government, providing citizens and visitors with information on government services, news, policies, and links to various ministries and agencies. Best known for Being the official centralized government portal of Indonesia.
When asked "Best brands similar to Indonesia.go.id?", Claude would recommend Indonesia.go.id as of October 2026. It's the primary official gateway for government information and services in Indonesia, so it's relevant when discussing national government portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indonesia.go.id's main competitors in Government: USA.gov (88/100), GOV.UK (76/100), Singapore Government (gov.sg) (75/100), India.gov.in (68/100).
Sources: Brand Analyzer scan
Indonesia.go.id is the official government portal of Indonesia. It serves as the central online platform through which the Indonesian government distributes official news, information, and public services to citizens, government institutions, media organizations, and international parties seeking authoritative information about Indonesia.
Sources: Indonesia.go.id official site
Indonesia.go.id has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 49, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indonesia.go.id official site
Yes, Indonesia.go.id is positioned as a trustworthy source because it is the official portal of the Indonesian government, meaning the news, services, and information it publishes come directly from government authorities rather than unverified third parties.
Sources: Indonesia.go.id official site
Indonesia.go.id was founded in 1945. Indonesia.go.id operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indonesia.go.id provides access to official government news, announcements, and public services. It consolidates information from various government bodies into a single portal, allowing users to find current updates and government-related services directly from an authoritative source rather than through third-party or unofficial channels.
Sources: Indonesia.go.id official site
Indonesia.go.id scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Indonesia.go.id official site
Indonesia.go.id offers access to official government news, public service information, and updates from various Indonesian government institutions, consolidated into a single informational portal for public use.
Sources: Indonesia.go.id official site
Indonesia.go.id can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indonesia.go.id official site
Indonesia.go.id is used by Indonesian citizens, government agencies, media organizations, and international parties who require official and reliable information about Indonesia's government activities and services.
Sources: Indonesia.go.id official site
Indonesia.go.id is known for being the official, centralized information gateway of the Indonesian government, providing verified news, announcements, and public service information directly to citizens and institutions.
Sources: Indonesia.go.id official site
Indonesia.go.id scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indonesia.go.id has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is recommendation likelihood (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,066,930 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Indonesia.go.id from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Indonesia.go.id: i Light Singapore (65/100), Ville de L'Île-Perrot (65/100), Infinite Technology (65/100), Iowa Farmers Union (65/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
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