IT trifft Industrie
industrie.de (industrie.de) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, Media & Entertainment brands. Among 2152 Manufacturing brands analyzed, industrie.de ranks in the 86th percentile (category average 68, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 80/100, Brand Authority 51/100.
industrie.de is a German-language trade portal covering business and technology topics for the manufacturing sector. Based in Frankfurt and founded in 1949, it provides news, trends, and event information at the intersection of IT and industrial production. The platform targets professionals, executives, and companies within German industrial production and technology industries, serving as a centralized information resource for decision-makers in these fields.
| Brand Name | industrie.de |
|---|---|
| Domain | industrie.de |
| Industry | Manufacturing, Technology |
| Founded | 1949 |
| Headquarters | Frankfurt |
| Main Competitors | Produktion (75/100), Maschinenmarkt, VDI Nachrichten, IT&Production, elektroniknet, Konstruktion, IndustryWeek, Manufacturing.net |
Moz Domain Authority 53/100 vs category average 28 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #146,057 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
industrie.de appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Industrie.de ist das Fachportal für Wirtschaft und Technik. Alle relevanten Informationen für Unternehmen aus der Produktion finden Sie hier." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
industrie.de scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
industrie.de has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (48/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #146,057 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify industrie.de from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is industrie.de?", Claude could identify the brand as of August 2026. industrie.de is the online portal for Industrie, a German-language trade publication covering manufacturing, automation, and industrial engineering topics, published by publish-industry Verlag. Best known for German industrial news and trade media covering manufacturing and automation technology.
When asked "Best brands similar to industrie.de?", Claude would not surface industrie.de as of August 2026. It's a trade publication rather than a manufacturing brand or product company, so it wouldn't fit a request for top manufacturing brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
industrie.de's main competitors include Produktion, Maschinenmarkt, VDI Nachrichten, IT&Production, elektroniknet. These companies compete in the Manufacturing space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to industrie.de include Produktion, Maschinenmarkt, VDI Nachrichten, IT&Production, elektroniknet. Each is an established option in the Manufacturing space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
industrie.de has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 55, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: industrie.de official site
industrie.de was founded in 1949. industrie.de operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
industrie.de is headquartered in Frankfurt. industrie.de operates in the Manufacturing category.
Sources: Wikidata
industrie.de and Produktion are competitors in Manufacturing. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
industrie.de scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: industrie.de official site
industrie.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: industrie.de official site
industrie.de is a German trade portal (Fachportal) focused on business and technology topics relevant to companies in industrial production. It was founded in 1949 and is headquartered in Frankfurt, Germany.
Sources: industrie.de official site
industrie.de aggregates and publishes news, trends, and event information at the intersection of IT and industrial production. It functions as an information hub for companies operating in manufacturing and technology sectors, helping decision-makers stay informed about developments relevant to their industry.
Sources: industrie.de official site
The portal is used by professionals and executives (Fach- und Führungskräfte) as well as companies operating within industrial production and the technology sector in Germany, who rely on it for business and technical information relevant to their work.
Sources: industrie.de official site
Ranked closest to industrie.de: Huber (78/100), Howmet Aerospace (78/100), Kornit Digital (78/100), Lynxspring (78/100).
A step up - brands to learn from: Smurfit Westrock (81/100), Western Digital (81/100).
Category leader: Dassault Systèmes (95/100).